Marketing your business on Facebook is one of the most effective ways to reach and target audiences through social media. With 2 billion monthly active users, it’s no wonder as to how Facebook is able to reach such a massive audience. However in order to achieve successful results with your Facebook marketing efforts, it’s important to fully understand and take advantage of the platform’s analytics tools.
You probably think this post isn't for you because your customer service is already good enough. You are probably wrong. It turns out, 80% of companies believe they deliver “superior” customer service, but only 8% of customers think these same companies actually do. How can that be? You reply to your customers most of the time, you've got your phone number right in the Google results, you even have a Facebook page. Is it not you, is it them? Have customers' expectations become too high?
If you’re a small business trying to increase your reach and brand equity, look no further than Pinterest. While Pinterest may not necessarily come to mind when you think business growth and sales conversions, it should. There are countless statistics that show the power of the pin and how small businesses are leveraging their brands on this social media platform.
Growth hacking refers to a set of marketing experiments that lead to growth of a business. So it happens that growth hacking is usually about social media, viral marketing and other relatively novel marketing methods. And neither of these methods can be done without tools. How to go about it? What tools will help you? Or perhaps no tools are good enough? I've decided to ask the experts - people who've been doing growth hacking successfully for years using all the help from the available software.
Taco Bell exists on every major social media platform, including Facebook, Twitter, YouTube, Instagram, Google Plus, Tumblr, Pinterest, Reddit, Snapchat and even Vine. They post regularly on every network, engage with customers, receive and reply to complaints, and have fun as if social media is all that matters in this world. So what underlies their strategy? How did they get to have the brand pages they have and what can we do to be a bit more like Taco Bell?