In most cases, personal branding refers to people who have made a brand out of their career and/or life experience. All speakers, life coaches and influencers have at some point invested in marketing themselves and letting you know that they've made N sum of money starting with nothing, or became slim and healthy, or gathered 11 million Twitter followers. So if you want to be a successful entrepreneur, lose weight or get online followers - ask them how. They've been there, they've done that. They've got expertise. However, personal branding doesn't have to stop at that...
Facebook is trickier than it seems when it comes to advertising. So how to make sure your marketing efforts and social media budget don't go wasted? I suggest learning from the best in the field. So in this post I've gathered brand, big and small, that do it right - specifically on Facebook.
To stay afloat in the modern world overstuffed with all kinds of content and social noise, you either have to dramatically stand out from the competition, or, more realistically, do the same moves your competitors do, only way better. But do you know exactly what those moves are?
There are many pros to Social Media Automation, such as keeping track of your online presence at all hours. However, there are a few cons to watch out for: since automation is easier than manually organising your social media, it is worth concentrating on not losing the human personality of your brand. Here are a few do’s and don’ts to make sure your social media doesn’t slip when you automate a somewhat manual task.
Essentially, a social media influencer is any individual who has established themselves as some kind of authority figure in a given market niche. They have credibility within a particular market niche, and an audience that engages with their content. This is a simple guide to find and identify social media influencers who are a good fit for your business.
It's possible you've heard the buzz online, and decided to finally get out there and start with influencer marketing. With some time, tools and magic you've found the influencers in your niche. They have dozens of thousands of followers on Twitter, high engagement rate and a maybe even a teenage fanbase. What do you do next?