Social media is evolving along with us. The way we interact with it changes as well. To stay relevant and be enticing to your target audience, personalization is absolutely imperative since it is one of the essential factors of a successful campaign that drives engagement through the roof.
This time we took the Royal Family as subjects of our social media analysis. They are public figures, they are talked about online, and they care a lot about their reputation. It even might be that they are using a social media monitoring tool to keep an eye on it!
There ain't no rest for the wicked marketers: one of the biggest holidays in terms of customer spending is coming. Valentine's Day is exactly in a month. And you know what that means: getting customers to show their love for each other with your products, jumping on the hype train to grow brand awareness, using a chance to stand out, having a lovely February ROI spike, and entering spring happy, satisfied and full of loooove.
At Awario, we try to keep a close eye on our competitors. Over the last few months, we've tried dozens of competitive intelligence tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable tools that keep giving us the best insights for growth.
When you’re looking to generate B2B leads, it’s important to ask yourself what really has an effect on your bottom line. There are lots of cases out there of companies that really scored it big using the best online marketing techniques to grow their revenues. Case studies abound. However, before we set out to talk about any case studies, it’s important that we get our foundations set.