“The way to love anything is to realize that it might be lost”, said Gilbert K. Chesterton, an English poet and writer. He probably never thought this beautiful but cynical phrase will be quoted by psychologists and economists of our time. And yet it is, for a simple fact: it’s true. This is exactly how our mind values things - in a nutshell.
A common mistake I notice when I am referred to the social media page of a company from their website is that there is no consistency. They use a different name and design for the website and then they use a different name for their social media pages. There is also no consistency among the different social media pages. This inconsistency can confuse social media users which can lead to you getting fewer followers, lesser visits from social media and can even reduce your conversion rates. Therefore, I am going to show you in detail how to make your website and social media profiles consistent…
The rise of social media marketing, the phenomenon of fake users, the unprecedented success of influencer marketing - all have been attributed to the power of social proof. So let’s not stay behind, and talk about the phenomenon of social proof.
When predicting the future, we heavily overestimate the probability of positive events happening to us and underestimate the probability of negative events. The bias is self-serving: we’re quite realistic when predicting events for other people. They might get divorced, get into a car accident, suffer from cancer. We, most likely, won’t, no matter what statistics say. We’ll live longer than national average, earn more money, and don’t even get me started on our children. They are special - much more talented than all other children.
Intrinsic social norms, such as reciprocation, are not that obvious. Here, someone does you a favor: for example, they buy you lunch. You haven’t asked for it, they just did it out of their good heart. Sometimes, you’ll feel a conscious need to reciprocate. Sometimes, you’ll reciprocate unconsciously. Find out how marketers and other professionals use this for their benefit.
Adults aren’t much different from kids: turn anything into a game, and suddenly we’re more attentive, hard-working, willing to exercise, or whatever it is that the grownup world requires us to do. And, of course, we’re willing to use a new shiny app or another service as long as you get us hooked.