The audience does not expect the same things they expected before. With so much information at their disposal, their demands have changed. Now the task of marketers is to earn the attention of the audience, not to buy it. This means great lead generation strategies that meet the target customers’ needs.
As an experiment, I decided to find leads for marketing agencies using Awario Leads feature. In this post, I’ll take you through the process, so that you could understand the workflow, see what kind of results Leads brings, and later repeat the process for your own industry.
I’m sure in 2018 it’s no longer necessary to say that you need to pay attention to social media if you are trying to launch and develop any type of brand. However, many companies still think of social media management as of just sharing a post or two once a day and ignore many opportunities and strategies, which became possible thanks to social media.
Social media these days is an immense business, which brings social networks $23.5 billion in ad revenue annually. But 2018 wasn't a piece of cake for such giants as Facebook, which is losing money and users because of all the scandals, Instagram, which founders left the company, Google+, which is shutting down, and so on.
Business lose millions on abandoned carts each year. Maybe you are aware of this and maybe you are not. More than 94% of people in the US have made an online purchase at some point in their lives. However, more than 70% of people have abandoned their cart. Here are some tips on how to avoid that.
This is a list of best cheap or free tools for PR beginners and professionals. Some of them are mutually exclusive, so don't worry: you won't need seven tools to do your job. All of them, however, are worth checking out to know which ones suit you best.
If you’re unsure how to measure the ROI from your social media initiatives, than you’re not alone. Over 40% of businesses struggle with how to measure social media ROI. In this post, we’ll discuss how engagement metrics on social media differ from performance metrics such as website visits, leads and sales and how tracking all relevant metrics can help you determine if you’re getting a good return on your social media investment.
Another post full of social media news! The platforms have been busy this month. As the USA is getting closer to general elections, Facebook and Twitter are trying to battle fake news in your feed. Instagram has got a new leader and LinkedIn is doing everything and anything to improve the user experience.