Freelance and remote work is changing our lives.Change is usually both good and bad, and it’s definitely the case with the freelance trend. So if we want to move into the new world of random working hours and laptops in bed, it’s vital to do so mindfully.
Today we are going to talk about one of the most useful features that could ever be created for social listening tools - Boolean search. Because everyone can type a keyword and wait for the result. But in this article I will show how to do it better.
Marketing disasters and social media crises are the reasons marketers often play safe, avoid social media campaigning, and have anxiety attacks at nights. While the consequences of bad marketing ideas can be truly disastrous, playing safe and avoiding creativity isn't the way to go. The way to go is to look at the mistakes of others and see how they could've been prevented. That's exactly what we did in this article.
You might have already heard of the latest marketing buzzword, “ephemeral content”. But if you haven’t yet run into the actual term itself, chances are high that you already engage in ephemeral content regularly – it’s the Stories format on Snapchat, Instagram, and Facebook. Stories have a lifespan of 24 hours before disappearing from the platform, and as such, they might seem counterintuitive to social media marketing, or any kind of marketing at all – why create something that’s going to disappear in a day?
Tech startups (and even huge successful tech companies) aren’t known for their outstanding customer service. For example, to write this post, I went ahead and asked my colleagues about their positive experience with tech customer care. You wouldn’t believe the amount of cynical smiles and uncertain head shaking! Most started straight away with terrible stories.
Advertising is about two things: attention and decision-making. This post will be more about how arousal - the ideal reaction to sexual ads - influences our decision-making. And, as it’s interesting and demonstrative and important to know, we’ll step back from buying behavior and go back to the research on other types of behavior. In this case, sex-related.
Social media is undoubtedly one of the most effective marketing tactics in today’s digital age. While most brands have caught onto the wave of social, some are still struggling to build an authentic connection with their audience.
Hilton is one of the most famous hospitality brands in the world. Hilton Worldwide owns twelve portfolio brands that include over 4,100 hotels and over 680,000 rooms in 91 countries. With that many customers scattered around the world, Hilton is challenged with providing the most convenient channels of communication.