As psychologists and anthropologists suggested long time ago, we live in two different worlds simultaneously: a world of social norms and a world of market norms.The first ones includes doing something good for its own sake. You help your neighbour move in because it’s a nice thing to do and you make a dinner for your family on Thanksgiving without expecting your sister-in-law to pay you back the cost of a restaurant meal. In fact, you’d probably be outraged if she did so.
“The way to love anything is to realize that it might be lost”, said Gilbert K. Chesterton, an English poet and writer. He probably never thought this beautiful but cynical phrase will be quoted by psychologists and economists of our time. And yet it is, for a simple fact: it’s true. This is exactly how our mind values things - in a nutshell.
A common mistake I notice when I am referred to the social media page of a company from their website is that there is no consistency. They use a different name and design for the website and then they use a different name for their social media pages. There is also no consistency among the different social media pages. This inconsistency can confuse social media users which can lead to you getting fewer followers, lesser visits from social media and can even reduce your conversion rates. Therefore, I am going to show you in detail how to make your website and social media profiles consistent…
The rise of social media marketing, the phenomenon of fake users, the unprecedented success of influencer marketing - all have been attributed to the power of social proof. So let’s not stay behind, and talk about the phenomenon of social proof.
When predicting the future, we heavily overestimate the probability of positive events happening to us and underestimate the probability of negative events. The bias is self-serving: we’re quite realistic when predicting events for other people. They might get divorced, get into a car accident, suffer from cancer. We, most likely, won’t, no matter what statistics say. We’ll live longer than national average, earn more money, and don’t even get me started on our children. They are special - much more talented than all other children.