Although social media crises pose an ever-present danger that can cause significant reputational and financial damage, PR and marketing teams can lessen the damage through preparation and rapid responses. A well-devised plan can provide direction and enable calm responses, and real-time alerts from social media listening can tell PR and marketing professionals when they need to take action.
Marketing your business on Facebook is one of the most effective ways to reach and target audiences through social media. With 2 billion monthly active users, it’s no wonder as to how Facebook is able to reach such a massive audience. However in order to achieve successful results with your Facebook marketing efforts, it’s important to fully understand and take advantage of the platform’s analytics tools.
If you’re a small business trying to increase your reach and brand equity, look no further than Pinterest. While Pinterest may not necessarily come to mind when you think business growth and sales conversions, it should. There are countless statistics that show the power of the pin and how small businesses are leveraging their brands on this social media platform.