Set up a perfect alert in Awario - a Social Media Monitoring tool that finds all mentions of your brand or any other keyword in real time. Learn how to specify what mentions you're interested in and never get irrelevant results again.
A rare person enjoys surveys. They take up much time and don’t offer any instant gratification, unless you offer incentives, which is a way that not every company can afford. And yet you need customer feedback: it’s one of the greatest sources of learning and ideas. Not collecting any means limiting your growth and understanding of the customers. So what's the answer? It's social media.
Instagram marketing is a trendy topic. You can see why: the app has 500 million daily active users. It's more interactive and more fashionable than Facebook, it's the single most engaged platform out there, and a strong favorite of younger people. Nearly 50 percent of brands use Instagram. In this post, I'll talk about Instagram Stories - a relatively new feature of Instagram (and Facebook, for that matter) that marketers often overlook. And yet they shouldn't.
Amanda Palmer was the first artist ever to get nearly $1,2m for her Kickstarter campaign, although the goal was $100, 000. This remains to be one of the most successful crowdfunding campaigns of all time. Amanda is the one to encourage downloading, torrenting, and sharing music for free on sites like Soundcloud. While huge musicians condemn free art of all sorts as the biggest evil in the world; while shops like HMV are experiencing crisis after crisis after crisis, she gets a million by simply asking and proclaims that that’s the future of music. What’s the secret? According to Amanda Palmer, it’s social media.
For some companies, the holiday season ends at New Years. They pack away pumpkin candies, Christmas trees, Santa Clauses, breath in, breath out, and get back to normal, everyday marketing. The closer it gets to February 14th, another great commercialised holiday, the more they feel like they’re missing out. But for one reason or another, these brands can’t simply paint their store pink, give out candies, or start selling jewellery out of nowhere. And what’s left?
This post is for Social Media Managers, digital marketers that are responsible for social media as well as other forms of marketing, and small business owners that have to deal with social media on their own (my sympathies). I won’t cover expensive tools that are aimed at large businesses with full social media teams. The tools on this list are all affordable, aimed at small- or medium-sized businesses, with a quick learning curve and no coding involved. Some of them are also mutually exclusive, so in no way using all of them will simplify your life. Choosing the ones that work for you out of this list, however, will. Let’s get to it.