Taco Bell exists on every major social media platform, including Facebook, Twitter, YouTube, Instagram, Google Plus, Tumblr, Pinterest, Reddit, Snapchat and even Vine. They post regularly on every network, engage with customers, receive and reply to complaints, and have fun as if social media is all that matters in this world. So what underlies their strategy? How did they get to have the brand pages they have and what can we do to be a bit more like Taco Bell?
Instagram is an exceptional photo-sharing social media platform. It's young, it's extremely popular, and it's the most engaged platform after Facebook. 32% of U.S. teens cite Instagram as their favorite social network. But there is more. 53% of Instagram users follow their favorite brands on Instagram, and 44% use Instagram for product research. That's more than any other social media platform! So you need a really good reason to discard Instagram marketing. And "my product isn't pretty" isn't a good enough reason. I get it: Instagram marketing can be intimidating. It seems that the only brands that can win with it should sell mouth-watering food, clothes or beauty products. And that's pretty much it. Truth is, it might be easier for them to come up with the appropriate content but their competition on Instagram is higher as well. Although you might need a bit more filtering and creativity to sell, say, fridges than you would to sell flowers, your efforts won't be wasted. So I highly suggest to consider Instagram marketing. And hopefully this article will help you with this.
When psychologists just started coming up with theoretical models to explain people's behavior, they've naturally assumed it's somewhat rational. For example, a person's behavior should be correlated with their opinions and attitudes. Or, for example, people should behave in a way that benefits them. Or benefits their children. It took decades of research to prove all of that wrong. People are irrational. Most of their decisions are made with no regard for events and consequences outside of a particular narrow domain; their actions are extremely sensitive to arbitrary reference points, and preferences are so context dependent that can be considered either highly unstable or essentially nonexistent. At least that's what research shows.
The only pictures that produce a strong positive response in our brains are that of food and attractive people. Knowing that, it would make sense if the only companies making money through ads were Victoria's Secret and Pizza Hut, since we also know that the prettiest food is pizza. But then we remember the billboards, this ancient type of advertising, and recall the beautiful models next to everything: coffee, cars, bolts, printers...
Referral marketing doesn’t happen on it’s own. It needs tunnels of communication. This has caused businesses to reassess how they get their customers to participate. This is exactly why many businesses have learned to combine their referral programs with social media. Having a social media friendly referral program is actually a huge factor in its success. Especially if the business already has happy customers talking about them in these channels.