Creating diverse social media content is at the core of any SMM strategy. To make sure followers stay with us, we need copywriting skills and design skills; know how to make infographics, edit images, and make videos. A whole load of effort, if you ask me. Luckily, an incredible number of tools are out there to help a fellow social media marketer. And here comes the list of such tools.
This time we took the Royal Family as subjects of our social media analysis. They are public figures, they are talked about online, and they care a lot about their reputation. It even might be that they are using a social media monitoring tool to keep an eye on it!
There ain't no rest for the wicked marketers: one of the biggest holidays in terms of customer spending is coming. Valentine's Day is exactly in a month. And you know what that means: getting customers to show their love for each other with your products, jumping on the hype train to grow brand awareness, using a chance to stand out, having a lovely February ROI spike, and entering spring happy, satisfied and full of loooove.
To compare and contrast apps, I've taken the ones that are well-known, widely used, and often mentioned in the "top best productivity apps" lists. This is their crush-test against each other on social media. We'll discover which ones are talked about the most, what are the examples of the things people say when they mention these apps, what is the sentiment behind these brands, and so on.
We came up with a list of the last-minute Christmas campaigns. The key behind them all is this: if you can't make your holiday marketing big, make it personalized, cozy, and warm. Make it about your customers. Make them feel special. Doesn't that sound nice?
As an experiment, I decided to find leads for marketing agencies using Awario Leads feature. In this post, I’ll take you through the process, so that you could understand the workflow, see what kind of results Leads brings, and later repeat the process for your own industry.
This is a list of best cheap or free tools for PR beginners and professionals. Some of them are mutually exclusive, so don't worry: you won't need seven tools to do your job. All of them, however, are worth checking out to know which ones suit you best.
Freelance and remote work is changing our lives.Change is usually both good and bad, and it’s definitely the case with the freelance trend. So if we want to move into the new world of random working hours and laptops in bed, it’s vital to do so mindfully.