Your job as a marketer is to make sure the image of your brand that appears online is the one you want it to be. How, though, can you do that if most reviews and online mentions are user-generated? By spotting negative reviews and complaints and reacting to them in the best way possible. Let's find out how to do that.
As Medium put it, some businesses are made for social media. And Starbucks is definitely one of them. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, and hipster Instagram filters. Seems like the whole fashion of Instagramming coffee is Starbuck’s fault even, though there’s no proof for it. How did this happen? That we don’t only see the coffee shop on every street, but also on every second Facebook account?
Trending content is invaluable in the field of marketing. Getting noticed alongside something that's already a hit is most likely to bring you traffic. Do it right, and it will bring you the right kind of traffic - the one that'll turn into leads. So how do you identify trending content just in time to get the most out of it? Let's find out.
The total number of monthly active Instagram users is 700 million. As many as 400 million log in daily. This makes Instagram the most engaged social media platform. Its demographics is more female oriented with 68% being females. 59% of Internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram.
Top Instagram influencers charge up to $100,000 for a sponsored post. How did they get there?
So there are social media monitoring tools. They monitor what is said about your brand (or any keyword you come up with) on social media. They are used for customer service, brand exposure and lead generation. The ways with which a social media monitoring tool can boost your e-commerce are somewhat unclear if you’ve never used such tool before, so we’ll talk about that in this post.
Nonprofits face loads of challenges in marketing that most companies don’t. Charities can’t show off their products, they know their target audience isn’t actually gaining anything materialistic through spending their hard-earned money, and there’s nothing attractive in cancer research, refugee crisis or inequality. So when they do come up with a social media campaign, it has to be creative, and so there is a lot to learn by looking at these campaigns. And that’s exactly what we’ll do now.