In most cases, personal branding refers to people who have made a brand out of their career and/or life experience. All speakers, life coaches and influencers have at some point invested in marketing themselves and letting you know that they've made N sum of money starting with nothing, or became slim and healthy, or gathered 11 million Twitter followers. So if you want to be a successful entrepreneur, lose weight or get online followers - ask them how. They've been there, they've done that. They've got expertise. However, personal branding doesn't have to stop at that...
Facebook is trickier than it seems when it comes to advertising. So how to make sure your marketing efforts and social media budget don't go wasted? I suggest learning from the best in the field. So in this post I've gathered brand, big and small, that do it right - specifically on Facebook.
It's possible you've heard the buzz online, and decided to finally get out there and start with influencer marketing. With some time, tools and magic you've found the influencers in your niche. They have dozens of thousands of followers on Twitter, high engagement rate and a maybe even a teenage fanbase. What do you do next?
Social media pros get really excited about social media contests. That's understandable: the latter can triple the count of the followers, boost engagement and generate buzz. But only if done right. We've asked 8 notable experts to tell us all tips and tricks that make a social media contest successful.
Marketing specialists are exceptionally lucky. The Internet is flourishing with marketing blogs that are useful for anyone in the field, from an aspiring student to an expert. As a regular reader of dozens of marketing blogs, I've decided to put together a list of my favourite ones. These blogs give advice on general marketing, social media marketing, content marketing, SEO, and so on - everything you need to know to be a marketing specialist.