Growing a social media following is not a simple task. It's not enough to post great content, it's not enough to follow people, it's not even enough to pay for Facebook Ads (despite what they are telling you). There is simply no quick fix - growing a social media following requires a long-term, consistent, dedicated approach, and many marketers struggle to get the result they want. If you're one of these marketers, this post is for you.
Stats are always fun to look at. Okay, well, for some people. It gives you an understanding of what is going on in the field with minimal effort. Besides, there is nothing like starting a new year with some solid numbers. So I've gathered some important, some weird, and some equally both important and weird social media numbers. Here they are.