Alina Gorbatch

Market research manager at Awario

I studied Psychology at uni, and on our course marketing was always considered “the dark side of psychology”. I haven’t thought about joining it until it became clear that the dark side is the perfect blend of all exciting fields: technology, psychology, creative writing, and design. And, as the saying goes, they had cookies. I am now a Market Research Manager at Awario. I research trends and best practices, and write a blog about everything marketing incorporates, from social media to generational differences.

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