Companies, big and small, get excited as kids when the holiday season comes. And who isn’t? Candy, costumes, profit! Well, we have Halloween at our doorstep. Naturally, today’s post is dedicated to this honorable holiday. I’ll tell you about Halloween marketing campaigns that inspire, scare, make you go “awww”, or everything at once. After all, every holiday marketing campaign is about standing out in the vampire-filled season.
Every online mention of your brand is an opportunity. At the same time, it is also a chance to ruin your brand’s reputation. So let’s go through the potential actions you can take when you receive every kind of the online mention. For example, the good ones. It’s always a pleasure to hear someone praising your brand or your product. But how should you react to it? Should you really let people know you’re stalking them?
Finally, you brought your startup idea to life. What can be more rewarding than that? Getting your first customer. We’re here to tell you how to find your first 100. They are the most important ones for your future success as the first ones tend to stay with you forever (or so).
Your most vital competitors are a source of extremely valuable information. Ideally, it's useful to know everything about your competitor's strategies, successes, and weak points. But the only thing immediately available is their product. And we (as business owners and marketers ourselves) know all too well that an excellent product is not enough. So what do we do to find out the rest of the story? We spy, and we use the almighty Internet for that (no, you don't just google the competitor's company - that's weak).
We know that traditional marketing is largely based on social psychology, but it isn’t often clear what psychological methods marketers should apply in SMM, and how they should do that. It’s a shame to miss out on this kind of influence since Social Media magnifies psychological traits, making psychological methods often more effective than they are offline. In this post, we’ll look at things to keep in mind when coming up with the content you post on Social Media.