Growing a social media following is not a simple task. It's not enough to post great content, it's not enough to follow people, it's not even enough to pay for Facebook Ads (despite what they are telling you). There is simply no quick fix - growing a social media following requires a long-term, consistent, dedicated approach, and many marketers struggle to get the result they want. If you're one of these marketers, this post is for you.
Stats are always fun to look at. Okay, well, for some people. It gives you an understanding of what is going on in the field with minimal effort. Besides, there is nothing like starting a new year with some solid numbers. So I've gathered some important, some weird, and some equally both important and weird social media numbers. Here they are.
2017 is just around the corner. What does it mean? Firstly, yes, 2016 is over. Secondly, it’s time for a social media audit. Now don’t freak out: it won’t include taxes, paperwork, stress, anxiety, or giving your money away to anyone. On the contrary, you’re expected to gain a lot from the audit, realise where you stand in the social media world, and eventually increase your sales. Excited? Let’s start.
Social media monitoring entered the marketers' lives rather suddenly, becoming common practice in no time. Yet, it can be not extremely straightforward for the less experienced in the field. One of the frequent questions about social media monitoring is this: what keywords should you monitor? This is an important question, so let me start from the beginning.