Social media today requires a lot more attention than it used to a few years ago. The social landscape has evolved from what many businesses thought was optional to a necessary component of a comprehensive digital strategy.
If you type “social selling” in Google, it will tell you: “Social selling is one of the hottest buzzwords in the technology market”. And then: “The definition of social selling in under 100 words”. I mean, 100 is a lot of words for a definition… I promise I’ll make it humanly understandable.
If you’re a small business trying to increase your reach and brand equity, look no further than Pinterest. While Pinterest may not necessarily come to mind when you think business growth and sales conversions, it should. There are countless statistics that show the power of the pin and how small businesses are leveraging their brands on this social media platform.
There are two ways of understanding people: research and the wrong way. Today we’ll talk about researching your existing and potential customers using social media. Why using social media? Because according to Generator Research, the total number of global social networking users will be 2.5 billion by 2017. And this isn’t even ambitious: Facebook alone had 1.2 billion monthly active users already in 2014.
Your most vital competitors are a source of extremely valuable information. Ideally, it's useful to know everything about your competitor's strategies, successes, and weak points. But the only thing immediately available is their product. And we (as business owners and marketers ourselves) know all too well that an excellent product is not enough. So what do we do to find out the rest of the story? We spy, and we use the almighty Internet for that (no, you don't just google the competitor's company - that's weak).