Nonprofits face loads of challenges in marketing that most companies don’t. Charities can’t show off their products, they know their target audience isn’t actually gaining anything materialistic through spending their hard-earned money, and there’s nothing attractive in cancer research, refugee crisis or inequality. So when they do come up with a social media campaign, it has to be creative, and so there is a lot to learn by looking at these campaigns. And that’s exactly what we’ll do now.
Facebook has a ton of features for its advertising platform. Some of these features are naturally more well-known than others. However, while the others may get lost in the shuffle or buried in the multitude of options, they are still extremely useful. So, the next time you go into Facebook to build your next ad campaign, give a little consideration and love to the following 10 commonly overlooked Facebook ad features.
In most cases, personal branding refers to people who have made a brand out of their career and/or life experience. All speakers, life coaches and influencers have at some point invested in marketing themselves and letting you know that they've made N sum of money starting with nothing, or became slim and healthy, or gathered 11 million Twitter followers. So if you want to be a successful entrepreneur, lose weight or get online followers - ask them how. They've been there, they've done that. They've got expertise. However, personal branding doesn't have to stop at that...
Is it worth investing large amounts of time and money into SEO and PPC campaigns, when ultimately a search of your brand name could detract from a consumer enquiry or even an initial conversion due to the presence of an offending piece of media? In this article we detail how you can apply proactive online reputation management strategies to combat potentially negative entries surfacing.