So there are social media monitoring tools. They monitor what is said about your brand (or any keyword you come up with) on social media. They are used for customer service, brand exposure and lead generation. The ways with which a social media monitoring tool can boost your e-commerce are somewhat unclear if you’ve never used such tool before, so we’ll talk about that in this post.
Social media marketing has been one of the most discussed topics for a long time. But despite its growing popularity, one of the most common questions companies have remains: How do we break through the buzz and start getting leads from social media? The problem is many businesses get drowned in too many tips and best practices, without having grasped the core principles of social selling. Let’s see what those fundamentals are and why you have to understand them before planning any of your social media campaigns.
One factor of social media marketing that people often tend to underestimate is the use of emojis. Emojis, as insignificant as they may look, can serve as a language of its own. What most people fail to realize is that now, you can use emojis to communicate with your audience in a visual manner. Let's see how to do it right.
Millennials and generation Y are names given to those born between the early 1980’s and the early 2000’s. Some feel that this is too diverse of a group to be classified as one. They are absolutely right. However, Millennials are the most studied generation to date, and years of sociological research has shown that the millennial generation is culturally different from their predecessors. For brands, to ignore that means to slowly but inevitably become irrelevant. So let’s go through the characteristics of gen Y and apply what we know to your marketing strategies.
Instagram is one of the most famous real-time, visual-focused social networks. People use it to share their special moments with friends, follow their beloved celebrities, find content or simply pass the time. Could it actually be a place for an e-shop to meet its business goals for its products or services?