YouTube is a sensational platform. The total number of people who use YouTube is now more than 1,300,000,000. Almost 5 billion videos are watched on YouTube every single day. Even on mobile alone, YouTube reaches more 18-49 year-olds than any cable network in the U.S. Surely, it's a noisy space: 300 hours of video are uploaded on YouTube every day. Entertainers and educators that came to YouTube in hope of getting rich and famous have to face even more struggle than a marketer trying to sell a yoghurt brand among thousands and thousands of yoghurt brands. So people that made it to the top of the YouTube list are interesting for a whole number of reasons. They can help us answer the questions such as:
When predicting the future, we heavily overestimate the probability of positive events happening to us and underestimate the probability of negative events. The bias is self-serving: we’re quite realistic when predicting events for other people. They might get divorced, get into a car accident, suffer from cancer. We, most likely, won’t, no matter what statistics say. We’ll live longer than national average, earn more money, and don’t even get me started on our children. They are special - much more talented than all other children.
Social media is undoubtedly one of the most effective marketing tactics in today’s digital age. While most brands have caught onto the wave of social, some are still struggling to build an authentic connection with their audience.
When you’re looking to generate B2B leads, it’s important to ask yourself what really has an effect on your bottom line. There are lots of cases out there of companies that really scored it big using the best online marketing techniques to grow their revenues. Case studies abound. However, before we set out to talk about any case studies, it’s important that we get our foundations set.
Facebook is trickier than it seems when it comes to advertising. So how to make sure your marketing efforts and social media budget don't go wasted? I suggest learning from the best in the field. So in this post I've gathered brand, big and small, that do it right - specifically on Facebook.
Your job as a marketer is to make sure the image of your brand that appears online is the one you want it to be. How, though, can you do that if most reviews and online mentions are user-generated? By spotting negative reviews and complaints and reacting to them in the best way possible. Let's find out how to do that.