"Getting everyone talking" is one of the main advertising goals. It leads to brand awareness, engagement, traffic, and, ultimately, sales. On the other hand, no brand aims to offend a huge group of people, some of which may be in their target audience, and that is exactly what controversies do. On the third hand (imagine you're an octopus), it's pretty hard coming up with a controversial ad that at the same time isn't scandalous enough to get banned. So how do brands deal with all this and what consequences do their risky tactics face? Let's look at some notable examples.
Years ago, when Facebook modified their algorithm and slashed down the organic reach posts received, everyone was very disappointed. All of us wondered how are we going to get engagement and traffic now? But because of this restriction on organic reach more people began investing in Facebook ads. They experimented with different techniques, gathered data and figured out how to get the most out of ads.
Stats are always fun to look at. Okay, well, for some people. It gives you an understanding of what is going on in the field with minimal effort. Besides, there is nothing like starting a new year with some solid numbers. So I've gathered some important, some weird, and some equally both important and weird social media numbers. Here they are.
Facebook has a ton of features for its advertising platform. Some of these features are naturally more well-known than others. However, while the others may get lost in the shuffle or buried in the multitude of options, they are still extremely useful. So, the next time you go into Facebook to build your next ad campaign, give a little consideration and love to the following 10 commonly overlooked Facebook ad features.
Growing a social media following is not a simple task. It's not enough to post great content, it's not enough to follow people, it's not even enough to pay for Facebook Ads (despite what they are telling you). There is simply no quick fix - growing a social media following requires a long-term, consistent, dedicated approach, and many marketers struggle to get the result they want. If you're one of these marketers, this post is for you.