Is it worth investing large amounts of time and money into SEO and PPC campaigns, when ultimately a search of your brand name could detract from a consumer enquiry or even an initial conversion due to the presence of an offending piece of media? In this article we detail how you can apply proactive online reputation management strategies to combat potentially negative entries surfacing.
Let’s start simple. Why would you use social media monitoring tools? To improve your business, probably. Although if you want to spy on the social life of your kids I wouldn’t judge you too much. But today we’ll concentrate on how to get the most from monitoring your brand mentions, customers and competitors for the advantages of your business.
Nonprofits face loads of challenges in marketing that most companies don’t. Charities can’t show off their products, they know their target audience isn’t actually gaining anything materialistic through spending their hard-earned money, and there’s nothing attractive in cancer research, refugee crisis or inequality. So when they do come up with a social media campaign, it has to be creative, and so there is a lot to learn by looking at these campaigns. And that’s exactly what we’ll do now.
Let’s talk business exposure. There are many ways, and you know them all: TV ads, online ads, print copies, radio ads (if you live in 1980s) and so on. But there is a way my marketer friend calls OMTA (One Mother Told Another). And it’s a better way. In marketing, it’s called word-of-mouth. I am, too, pretty surprised they haven't come up with something more trendy. Word-of-mouth describes a form of business exposure when your happy clients go and tell their friends about your business.