Social media monitoring is a new, trendy, and a relatively simple tactic. Because of that, marketers assume they can just jump into social media monitoring, without looking through the learning materials or tips or best practices. As a result, many ditch the tool, or even the idea of social media monitoring, in a couple of days. They are disappointed, angry, and into sending emotional messages to the Support team. Don’t be like that. Read carefully about the mistakes you have to avoid to get the most (or at least something!) out of social media monitoring.
Reddit is the front page of the Internet. More precisely, it’s the perfect summary of what the Internet is. Marketing on Reddit isn't straightforward, and, truth be told, pretty dangerous. In this post, I'll tell you all you need to know about Reddit, and give you some actionable tips on what to do if you're brave enough to use Reddit as a marketing tool.
There are so many marketing tools on the market. How to pick the right ones? Well, we've asked the experts. Successful marketers with various backgrounds and multiple responsibilities were asked what their most praised marketing software is. Here's what they answered.
Taco Bell exists on every major social media platform, including Facebook, Twitter, YouTube, Instagram, Google Plus, Tumblr, Pinterest, Reddit, Snapchat and even Vine. They post regularly on every network, engage with customers, receive and reply to complaints, and have fun as if social media is all that matters in this world. So what underlies their strategy? How did they get to have the brand pages they have and what can we do to be a bit more like Taco Bell?
We like to think we’re rational creatures. But as Robert A. Heinlein once put it, “Man is not a rational animal, he is a rationalizing animal.” Emotions drive the decisions we make in more ways than we like to think, and play a far greater role in decision making than reason. All of that suggests that emotional marketing has to be more effective than purely rational campaigns. But before we move on to look at the emotions that have been proven to work in ads, campaigns, and long-term marketing strategies, let’s first look at how emotional persuasion works, and which goals it can help you achieve.
Your job as a marketer is to make sure the image of your brand that appears online is the one you want it to be. How, though, can you do that if most reviews and online mentions are user-generated? By spotting negative reviews and complaints and reacting to them in the best way possible. Let's find out how to do that.
After reading some alarming articles online, I’ve decided to download everything Facebook has on me, report back to you, and make sure all of us know the real risks and how to deal with them. Then I did some research and found ways to limit the data we're exposing to Facebook and third parties. Want to find out more? Dig in!
Being a digital marketer means always staying up-to-date with the new and upcoming trends. Changes happen fast. New SEO rules, new social media advertising costs, new tools that transform the life of a marketer. Sometimes, almost unpredictable things happen, like the appearance of a new super-cool social media platform that simply wasn’t there yesterday. But sometimes the trends rise and fall relatively slowly. It’s important to pay attention to them, see how they progress from year to year, stick to them whenever it makes sense and abandon them whenever the hype or the usefulness has decreased or is about to. This post is mostly about the second type.