At Awario, we try to keep a close eye on our competitors. Over the last few months, we've tried dozens of competitive intelligence tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable tools that keep giving us the best insights for growth.
Social media campaign fails happen so that you can learn from someone else's mistakes. In this post, I've gathered the most recent and fairly educational fails. Read on and enjoy the worst things that happen to the big and rich companies online.
The experience of anything is a result of two things: the characteristic of the experience (e.g., the quality of the product, the reality of the event, the actual abilities of a person) and what we expect from this experience (e.g., the expectations from the product, the interpretation of the event, the stereotype about the person’s abilities).
If you’re unsure how to measure the ROI from your social media initiatives, than you’re not alone. Over 40% of businesses struggle with how to measure social media ROI. In this post, we’ll discuss how engagement metrics on social media differ from performance metrics such as website visits, leads and sales and how tracking all relevant metrics can help you determine if you’re getting a good return on your social media investment.
It's unlikely that you're still running on the new-year high at the beginning of February (if you are, I commend you), but for this round-up, you will need all your energy. Social media companies were very busy last month introducing new features, dealing with PR nightmares and completely changing the strategy of their platform
This is a list of best cheap or free tools for PR beginners and professionals. Some of them are mutually exclusive, so don't worry: you won't need seven tools to do your job. All of them, however, are worth checking out to know which ones suit you best.
Social media platforms are overwhelming and confusing. If you haven't thought they are, consider this: there is a big four: Facebook, Twitter, Google +, YouTube; simply massive ones: Instagram, Pinterest, LinkedIn, Reddit, Tumblr; smaller, but still with a larger number of users than most countries: Snapchat, Vine, Quora; local ones: Qzone, RenRen, VK, Odnoklassniki, Line; niche ones: Badoo (for dating), Kaboodle (similar to Pinterest), GoodReads (for book lovers), etcetera. And there are MANY more.
This time we took the Royal Family as subjects of our social media analysis. They are public figures, they are talked about online, and they care a lot about their reputation. It even might be that they are using a social media monitoring tool to keep an eye on it!