Have you heard the term "neuromarketing" thrown around often enough in the past years to start wondering what in the world is it? Just another buzzword or have these psychologists (marketers? neuroscientists? charlatans??) come up with something different and worth looking at? Or maybe, all companies are already using the method and you're running behind, desperately late for the party? Let's find out.
The only pictures that produce a strong positive response in our brains are that of food and attractive people. Knowing that, it would make sense if the only companies making money through ads were Victoria's Secret and Pizza Hut, since we also know that the prettiest food is pizza. But then we remember the billboards, this ancient type of advertising, and recall the beautiful models next to everything: coffee, cars, bolts, printers...
Reddit is the front page of the Internet. More precisely, it’s the perfect summary of what the Internet is. Marketing on Reddit isn't straightforward, and, truth be told, pretty dangerous. In this post, I'll tell you all you need to know about Reddit, and give you some actionable tips on what to do if you're brave enough to use Reddit as a marketing tool.
Cognitive biases are repetitive mistakes your mind makes when judging, evaluating, remembering, or making a decision. These mistakes are not unique to you, nor are they simply common. They are built-in our minds the same way our instincts are. They are the shortcuts that evolved so that we think less. Not because nature is cruel like that, but because it takes too much energy to think, and it would take so much more if we thought things through the way we do when trying to answer a math question. Also, we’d probably go insane.
Social media monitoring is a new, trendy, and a relatively simple tactic. Because of that, marketers assume they can just jump into social media monitoring, without looking through the learning materials or tips or best practices. As a result, many ditch the tool, or even the idea of social media monitoring, in a couple of days. They are disappointed, angry, and into sending emotional messages to the Support team. Don’t be like that. Read carefully about the mistakes you have to avoid to get the most (or at least something!) out of social media monitoring.
There are so many marketing tools on the market. How to pick the right ones? Well, we've asked the experts. Successful marketers with various backgrounds and multiple responsibilities were asked what their most praised marketing software is. Here's what they answered.
Taco Bell exists on every major social media platform, including Facebook, Twitter, YouTube, Instagram, Google Plus, Tumblr, Pinterest, Reddit, Snapchat and even Vine. They post regularly on every network, engage with customers, receive and reply to complaints, and have fun as if social media is all that matters in this world. So what underlies their strategy? How did they get to have the brand pages they have and what can we do to be a bit more like Taco Bell?
After reading some alarming articles online, I’ve decided to download everything Facebook has on me, report back to you, and make sure all of us know the real risks and how to deal with them. Then I did some research and found ways to limit the data we're exposing to Facebook and third parties. Want to find out more? Dig in!