Amanda Palmer was the first artist ever to get nearly $1,2m for her Kickstarter campaign, although the goal was $100, 000. This remains to be one of the most successful crowdfunding campaigns of all time. Amanda is the one to encourage downloading, torrenting, and sharing music for free on sites like Soundcloud. While huge musicians condemn free art of all sorts as the biggest evil in the world; while shops like HMV are experiencing crisis after crisis after crisis, she gets a million by simply asking and proclaims that that’s the future of music. What’s the secret? According to Amanda Palmer, it’s social media.
Not satisfied with Facebook, Twitter, and other social giants? Try looking at niche social media platforms. It's where your target audience is and it's where they don't mind you getting involved. Granted, not every area has a popular niche website - you'll need social media monitoring to discover all the hidden places. Here, though, I have a list of the most popular industry-specific social platforms.
Social media has played a central role in people's lives for many, many years now. It changed the way people acquire information and shook the world of marketing to its core. Yet many business owners and skeptical marketers are only starting to catch up. Better late than even later. Admittedly, though, there is a good reason for doubting Social Media Marketing: it brings many questions with it.
So here you are. Sitting in your office chair scrutinizing over whether you should order that ad campaign from that industry resource (their Alexa looks good, but that doesn’t give them the right to charge 3 grand for a single post!), or bid on that high CPC keyword in AdWords (yikes, 20 bucks per click, are you serious?), or…
We know that traditional marketing is largely based on social psychology, but it isn’t often clear what psychological methods marketers should apply in SMM, and how they should do that. It’s a shame to miss out on this kind of influence since Social Media magnifies psychological traits, making psychological methods often more effective than they are offline. In this post, we’ll look at things to keep in mind when coming up with the content you post on Social Media.
Marketing your business on Facebook is one of the most effective ways to reach and target audiences through social media. With 2 billion monthly active users, it’s no wonder as to how Facebook is able to reach such a massive audience. However in order to achieve successful results with your Facebook marketing efforts, it’s important to fully understand and take advantage of the platform’s analytics tools.