Taco Bell exists on every major social media platform, including Facebook, Twitter, YouTube, Instagram, Google Plus, Tumblr, Pinterest, Reddit, Snapchat and even Vine. They post regularly on every network, engage with customers, receive and reply to complaints, and have fun as if social media is all that matters in this world. So what underlies their strategy? How did they get to have the brand pages they have and what can we do to be a bit more like Taco Bell?

Intrinsic social norms, such as reciprocation, are not that obvious. Here, someone does you a favor: for example, they buy you lunch. You haven’t asked for it, they just did it out of their good heart. Sometimes, you’ll feel a conscious need to reciprocate. Sometimes, you’ll reciprocate unconsciously. Find out how marketers and other professionals use this for their benefit.

All the hottest social media news from the busiest month of the year. What happened on Facebook, Instagram and Twitter in December?

We came up with a list of the last-minute Christmas campaigns. The key behind them all is this: if you can't make your holiday marketing big, make it personalized, cozy, and warm. Make it about your customers. Make them feel special. Doesn't that sound nice?

It's easy to forget that universities are businesses, too, and that they might need social media monitoring even more than any other business out there. Why? Because universities are all about their reputation.

One day you begin to notice how others use consumer psychology tricks on you. And most of all, of course, you see the huge successful brands do these tricks.

Social Media and SEO are two highly related strategies - discover 5 ways SMM can help with your site's search rankings and authority.

To compare and contrast apps, I've taken the ones that are well-known, widely used, and often mentioned in the "top best productivity apps" lists. This is their crush-test against each other on social media. We'll discover which ones are talked about the most, what are the examples of the things people say when they mention these apps, what is the sentiment behind these brands, and so on.

I’m sure in 2018 it’s no longer necessary to say  that you need to pay attention to social media if you are trying to launch and develop any type of brand. However, many companies still think of social media management as of just sharing a post or two once a day and ignore many opportunities and strategies, which became possible thanks to social media.