For some companies, the holiday season ends at New Years. They pack away pumpkin candies, Christmas trees, Santa Clauses, breath in, breath out, and get back to normal, everyday marketing. The closer it gets to February 14th, another great commercialised holiday, the more they feel like they’re missing out. But for one reason or another, these brands can’t simply paint their store pink, give out candies, or start selling jewellery out of nowhere. And what’s left?
Instagram is an exceptional photo-sharing social media platform. It's young, it's extremely popular, and it's the most engaged platform after Facebook. 32% of U.S. teens cite Instagram as their favorite social network. But there is more. 53% of Instagram users follow their favorite brands on Instagram, and 44% use Instagram for product research. That's more than any other social media platform! So you need a really good reason to discard Instagram marketing. And "my product isn't pretty" isn't a good enough reason. I get it: Instagram marketing can be intimidating. It seems that the only brands that can win with it should sell mouth-watering food, clothes or beauty products. And that's pretty much it. Truth is, it might be easier for them to come up with the appropriate content but their competition on Instagram is higher as well. Although you might need a bit more filtering and creativity to sell, say, fridges than you would to sell flowers, your efforts won't be wasted. So I highly suggest to consider Instagram marketing. And hopefully this article will help you with this.
YouTube is a sensational platform. The total number of people who use YouTube is now more than 1,300,000,000. Almost 5 billion videos are watched on YouTube every single day. Even on mobile alone, YouTube reaches more 18-49 year-olds than any cable network in the U.S. Surely, it's a noisy space: 300 hours of video are uploaded on YouTube every day. Entertainers and educators that came to YouTube in hope of getting rich and famous have to face even more struggle than a marketer trying to sell a yoghurt brand among thousands and thousands of yoghurt brands. So people that made it to the top of the YouTube list are interesting for a whole number of reasons. They can help us answer the questions such as:
There are several tactics you can use to increase brand mentions. They range from offline activities like television adverts to online activities like social media contests. You can even increase brand mentions inexpensively with your blog content. Therefore, in this post I am going to show you how your blog content can increase brand mentions on social media...
Essentially, a social media influencer is any individual who has established themselves as some kind of authority figure in a given market niche. They have credibility within a particular market niche, and an audience that engages with their content. This is a simple guide to find and identify social media influencers who are a good fit for your business.