Intrinsic social norms, such as reciprocation, are not that obvious. Here, someone does you a favor: for example, they buy you lunch. You haven’t asked for it, they just did it out of their good heart. Sometimes, you’ll feel a conscious need to reciprocate. Sometimes, you’ll reciprocate unconsciously. Find out how marketers and other professionals use this for their benefit.
There’s a solid amount of psychological research exploring what makes a person likeable enough to buy from. Let’s dig into it. After all, whether you’re a salesperson (or hiring salespeople) or an expert building a personal brand, it’s equally important to have this sort of influence on your customers, isn’t it?
Social media and the entertainment industry have a strong love-hate relationship. On the one hand, social media has stolen much of the audience that used to watch TV, go to the movies and read books. Social media simply takes loads of our leisure time. It also has YouTube, which is right on your laptop and 100% free. YouTube viewership is much higher than that of any TV channel. On the other hand, social media is a Holy Grail of marketing for the entertainment industry. Before social media, it was just the word-of-mouth that did all the advertising. Now the opportunities are huge. Let's see what exactly has changed and how marketers of the entertainment industry make use of the new universe of possibilities.
Social media has played a central role in people's lives for many, many years now. It changed the way people acquire information and shook the world of marketing to its core. Yet many business owners and skeptical marketers are only starting to catch up. Better late than even later. Admittedly, though, there is a good reason for doubting Social Media Marketing: it brings many questions with it.
Advertising is based on eliciting emotions. Brands spend so much budget and effort trying to make you notice them, remember them, associate them with strong and powerful feelings. While the common mantra is “don’t sell the product, sell the solution”, for many companies this has manifested into selling a feeling. For example, look at this ad.
If you’re unsure how to measure the ROI from your social media initiatives, than you’re not alone. Over 40% of businesses struggle with how to measure social media ROI. In this post, we’ll discuss how engagement metrics on social media differ from performance metrics such as website visits, leads and sales and how tracking all relevant metrics can help you determine if you’re getting a good return on your social media investment.
“The way to love anything is to realize that it might be lost”, said Gilbert K. Chesterton, an English poet and writer. He probably never thought this beautiful but cynical phrase will be quoted by psychologists and economists of our time. And yet it is, for a simple fact: it’s true. This is exactly how our mind values things - in a nutshell.
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