So here you are. Sitting in your office chair scrutinizing over whether you should order that ad campaign from that industry resource (their Alexa looks good, but that doesn’t give them the right to charge 3 grand for a single post!), or bid on that high CPC keyword in AdWords (yikes, 20 bucks per click, are you serious?), or…
Not satisfied with Facebook, Twitter, and other social giants? Try looking at niche social media platforms. It's where your target audience is and it's where they don't mind you getting involved. Granted, not every area has a popular niche website - you'll need social media monitoring to discover all the hidden places. Here, though, I have a list of the most popular industry-specific social platforms.
Referral marketing doesn’t happen on it’s own. It needs tunnels of communication. This has caused businesses to reassess how they get their customers to participate. This is exactly why many businesses have learned to combine their referral programs with social media. Having a social media friendly referral program is actually a huge factor in its success. Especially if the business already has happy customers talking about them in these channels.
A rare person enjoys surveys. They take up much time and don’t offer any instant gratification, unless you offer incentives, which is a way that not every company can afford. And yet you need customer feedback: it’s one of the greatest sources of learning and ideas. Not collecting any means limiting your growth and understanding of the customers. So what's the answer? It's social media.
Quora is a community-fueled question-and-answer site. It's as straightforward as it gets: after registering a profile, anyone can ask a question and anyone can answer one. Questions range from relationship advice to feminists of the Second World War and have everything in-between. How can it be useful for us marketers?
Let's find out.
We know that traditional marketing is largely based on social psychology, but it isn’t often clear what psychological methods marketers should apply in SMM, and how they should do that. It’s a shame to miss out on this kind of influence since Social Media magnifies psychological traits, making psychological methods often more effective than they are offline. In this post, we’ll look at things to keep in mind when coming up with the content you post on Social Media.