Years ago, when Facebook modified their algorithm and slashed down the organic reach posts received, everyone was very disappointed. All of us wondered how are we going to get engagement and traffic now? But because of this restriction on organic reach more people began investing in Facebook ads. They experimented with different techniques, gathered data and figured out how to get the most out of ads.
Instagram is one of the most famous real-time, visual-focused social networks. People use it to share their special moments with friends, follow their beloved celebrities, find content or simply pass the time. Could it actually be a place for an e-shop to meet its business goals for its products or services?
It’s not enough to rack up a huge number of likes and retweets on social media. While those metrics can be impressive, as long as your prospective customers stay on social media, then you’re at the mercy of the network. Your following could disappear in a flash if your account is suspended, or you could find yourself having to pay ever-increasing fees to get your content seen. To make the most of your presence on social media, your goal should be to use it to grow your email list. Here are some of the most effective ways to do that and get closer to your audience.
Christmas is finally here: family time, shiny streets, last-minute shopping, the Coca-Cola truck, and, of course, super-cute retail commercials. Brands are not only adding to Christmas mood, they're the integral part of the holiday craze. For this post, I've gathered the most funny, refreshing, and creative Christmas campaigns that in no way are aimed at making you sob for no reason. Here they are:
The total number of monthly active Instagram users is 700 million. As many as 400 million log in daily. This makes Instagram the most engaged social media platform. Its demographics is more female oriented with 68% being females. 59% of Internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram.
Top Instagram influencers charge up to $100,000 for a sponsored post. How did they get there?
Social media monitoring entered the marketers' lives rather suddenly, becoming common practice in no time. Yet, it can be not extremely straightforward for the less experienced in the field. One of the frequent questions about social media monitoring is this: what keywords should you monitor? This is an important question, so let me start from the beginning.
It's possible you've heard the buzz online, and decided to finally get out there and start with influencer marketing. With some time, tools and magic you've found the influencers in your niche. They have dozens of thousands of followers on Twitter, high engagement rate and a maybe even a teenage fanbase. What do you do next?