The law of demand states that conditional on all else being equal, as the price of a good goes up, the demand for it goes down and, conversely, as the price of a good goes down, the demand for it goes up. And logic dictates that’s exactly what should be happening. But of course it’s not (at least, not all the time).
As an experiment, I decided to find leads for marketing agencies using Awario Leads feature. In this post, I’ll take you through the process, so that you could understand the workflow, see what kind of results Leads brings, and later repeat the process for your own industry.
Freelance and remote work is changing our lives.Change is usually both good and bad, and it’s definitely the case with the freelance trend. So if we want to move into the new world of random working hours and laptops in bed, it’s vital to do so mindfully.
Social media and the entertainment industry have a strong love-hate relationship. On the one hand, social media has stolen much of the audience that used to watch TV, go to the movies and read books. Social media simply takes loads of our leisure time. It also has YouTube, which is right on your laptop and 100% free. YouTube viewership is much higher than that of any TV channel. On the other hand, social media is a Holy Grail of marketing for the entertainment industry. Before social media, it was just the word-of-mouth that did all the advertising. Now the opportunities are huge. Let's see what exactly has changed and how marketers of the entertainment industry make use of the new universe of possibilities.
Instagram marketing is a trendy topic. You can see why: the app has 500 million daily active users. It's more interactive and more fashionable than Facebook, it's the single most engaged platform out there, and a strong favorite of younger people. Nearly 50 percent of brands use Instagram. In this post, I'll talk about Instagram Stories - a relatively new feature of Instagram (and Facebook, for that matter) that marketers often overlook. And yet they shouldn't.
“The way to love anything is to realize that it might be lost”, said Gilbert K. Chesterton, an English poet and writer. He probably never thought this beautiful but cynical phrase will be quoted by psychologists and economists of our time. And yet it is, for a simple fact: it’s true. This is exactly how our mind values things - in a nutshell.
Reddit is the front page of the Internet. More precisely, it’s the perfect summary of what the Internet is. Marketing on Reddit isn't straightforward, and, truth be told, pretty dangerous. In this post, I'll tell you all you need to know about Reddit, and give you some actionable tips on what to do if you're brave enough to use Reddit as a marketing tool.