Advertising is about two things: attention and decision-making. This post will be more about how arousal - the ideal reaction to sexual ads - influences our decision-making. And, as it’s interesting and demonstrative and important to know, we’ll step back from buying behavior and go back to the research on other types of behavior. In this case, sex-related.
Advertising is based on eliciting emotions. Brands spend so much budget and effort trying to make you notice them, remember them, associate them with strong and powerful feelings. While the common mantra is “don’t sell the product, sell the solution”, for many companies this has manifested into selling a feeling. For example, look at this ad.
Social media has played a central role in people's lives for many, many years now. It changed the way people acquire information and shook the world of marketing to its core. Yet many business owners and skeptical marketers are only starting to catch up. Better late than even later. Admittedly, though, there is a good reason for doubting Social Media Marketing: it brings many questions with it.
Adults aren’t much different from kids: turn anything into a game, and suddenly we’re more attentive, hard-working, willing to exercise, or whatever it is that the grownup world requires us to do. And, of course, we’re willing to use a new shiny app or another service as long as you get us hooked.
The holiday season can be a bit hectic for anyone, but it is just as important to know what’s going on in the world of social media. So here’s a short and sweet overview of Facebooks’ mishaps, Twitter’s soul-searching, and LinkedIn’s new features in one article to update you on important social media news.
Growth hacking refers to a set of marketing experiments that lead to growth of a business. So it happens that growth hacking is usually about social media, viral marketing and other relatively novel marketing methods. And neither of these methods can be done without tools. How to go about it? What tools will help you? Or perhaps no tools are good enough? I've decided to ask the experts - people who've been doing growth hacking successfully for years using all the help from the available software.
Marketing disasters and social media crises are the reasons marketers often play safe, avoid social media campaigning, and have anxiety attacks at nights. While the consequences of bad marketing ideas can be truly disastrous, playing safe and avoiding creativity isn't the way to go. The way to go is to look at the mistakes of others and see how they could've been prevented. That's exactly what we did in this article.