There’s no doubt about it: our modern, technology-laden world is primed for creative marketers looking to develop exciting content to promote their brand’s products or services. However, while internally-created content certainly can be used to effectively generate buzz, increase engagement, and drive sales, the fact is that your marketing team can only do so much.
Not satisfied with Facebook, Twitter, and other social giants? Try looking at niche social media platforms. It's where your target audience is and it's where they don't mind you getting involved. Granted, not every area has a popular niche website - you'll need social media monitoring to discover all the hidden places. Here, though, I have a list of the most popular industry-specific social platforms.
When psychologists just started coming up with theoretical models to explain people's behavior, they've naturally assumed it's somewhat rational. For example, a person's behavior should be correlated with their opinions and attitudes. Or, for example, people should behave in a way that benefits them. Or benefits their children. It took decades of research to prove all of that wrong. People are irrational. Most of their decisions are made with no regard for events and consequences outside of a particular narrow domain; their actions are extremely sensitive to arbitrary reference points, and preferences are so context dependent that can be considered either highly unstable or essentially nonexistent. At least that's what research shows.
This is going to be one of the most eye-opening blog posts ever. You’ll realise, at least I hope you will instead of disregarding all of this and moving on, that so many of your judgements regarding your business, your buying behavior, and indeed the world you live in are terribly wrong.
Essentially, a social media influencer is any individual who has established themselves as some kind of authority figure in a given market niche. They have credibility within a particular market niche, and an audience that engages with their content. This is a simple guide to find and identify social media influencers who are a good fit for your business.
Hilton is one of the most famous hospitality brands in the world. Hilton Worldwide owns twelve portfolio brands that include over 4,100 hotels and over 680,000 rooms in 91 countries. With that many customers scattered around the world, Hilton is challenged with providing the most convenient channels of communication.
Today we are going to talk about one of the most useful features that could ever be created for social listening tools - Boolean search. Because everyone can type a keyword and wait for the result. But in this article I will show how to do it better.