So there are social media monitoring tools. They monitor what is said about your brand (or any keyword you come up with) on social media. They are used for customer service, brand exposure and lead generation. The ways with which a social media monitoring tool can boost your e-commerce are somewhat unclear if you’ve never used such tool before, so we’ll talk about that in this post.
Instagram is one of the most famous real-time, visual-focused social networks. People use it to share their special moments with friends, follow their beloved celebrities, find content or simply pass the time. Could it actually be a place for an e-shop to meet its business goals for its products or services?
Christmas is finally here: family time, shiny streets, last-minute shopping, the Coca-Cola truck, and, of course, super-cute retail commercials. Brands are not only adding to Christmas mood, they're the integral part of the holiday craze. For this post, I've gathered the most funny, refreshing, and creative Christmas campaigns that in no way are aimed at making you sob for no reason. Here they are:
Although social media crises pose an ever-present danger that can cause significant reputational and financial damage, PR and marketing teams can lessen the damage through preparation and rapid responses. A well-devised plan can provide direction and enable calm responses, and real-time alerts from social media listening can tell PR and marketing professionals when they need to take action.