The rise of social media marketing, the phenomenon of fake users, the unprecedented success of influencer marketing - all have been attributed to the power of social proof. So let’s not stay behind, and talk about the phenomenon of social proof.
Until recently, in terms of the history of science, it’s been assumed that people act generally rational when making decisions. Especially, if these decisions involve spending hard-earned money. It was believed by both economists and your neighbours (if they had ever been asked) that people make decisions based on their attitudes, that they reason their actions, that the rules of the market are based solemnly on supply and demand. Now we know it's the opposite.
To understand the environment around us, we need information. Our brain seeks it all the time, desperately trying to make sense of every situation. Attempting to gather as much as possible and analyze the situation as quickly as possible, it makes our judgement prone to mistakes. Here we’ll explore these mistakes and draw some conclusions for marketers as well as other interested individuals.
This is going to be one of the most eye-opening blog posts ever. You’ll realise, at least I hope you will instead of disregarding all of this and moving on, that so many of your judgements regarding your business, your buying behavior, and indeed the world you live in are terribly wrong.
So there are social media monitoring tools. They monitor what is said about your brand (or any keyword you come up with) on social media. They are used for customer service, brand exposure and lead generation. The ways with which a social media monitoring tool can boost your e-commerce are somewhat unclear if you’ve never used such tool before, so we’ll talk about that in this post.
Set up a perfect alert in Awario - a Social Media Monitoring tool that finds all mentions of your brand or any other keyword in real time. Learn how to specify what mentions you're interested in and never get irrelevant results again.
Tech startups (and even huge successful tech companies) aren’t known for their outstanding customer service. For example, to write this post, I went ahead and asked my colleagues about their positive experience with tech customer care. You wouldn’t believe the amount of cynical smiles and uncertain head shaking! Most started straight away with terrible stories.
We like to think we’re rational creatures. But as Robert A. Heinlein once put it, “Man is not a rational animal, he is a rationalizing animal.” Emotions drive the decisions we make in more ways than we like to think, and play a far greater role in decision making than reason. All of that suggests that emotional marketing has to be more effective than purely rational campaigns. But before we move on to look at the emotions that have been proven to work in ads, campaigns, and long-term marketing strategies, let’s first look at how emotional persuasion works, and which goals it can help you achieve.