There are so many marketing tools on the market. How to pick the right ones? Well, we've asked the experts. Successful marketers with various backgrounds and multiple responsibilities were asked what their most praised marketing software is. Here's what they answered.
As psychologists and anthropologists suggested long time ago, we live in two different worlds simultaneously: a world of social norms and a world of market norms.The first ones includes doing something good for its own sake. You help your neighbour move in because it’s a nice thing to do and you make a dinner for your family on Thanksgiving without expecting your sister-in-law to pay you back the cost of a restaurant meal. In fact, you’d probably be outraged if she did so.
Another post full of social media news! The platforms have been busy this month. As the USA is getting closer to general elections, Facebook and Twitter are trying to battle fake news in your feed. Instagram has got a new leader and LinkedIn is doing everything and anything to improve the user experience.
Not satisfied with Facebook, Twitter, and other social giants? Try looking at niche social media platforms. It's where your target audience is and it's where they don't mind you getting involved. Granted, not every area has a popular niche website - you'll need social media monitoring to discover all the hidden places. Here, though, I have a list of the most popular industry-specific social platforms.
When psychologists just started coming up with theoretical models to explain people's behavior, they've naturally assumed it's somewhat rational. For example, a person's behavior should be correlated with their opinions and attitudes. Or, for example, people should behave in a way that benefits them. Or benefits their children. It took decades of research to prove all of that wrong. People are irrational. Most of their decisions are made with no regard for events and consequences outside of a particular narrow domain; their actions are extremely sensitive to arbitrary reference points, and preferences are so context dependent that can be considered either highly unstable or essentially nonexistent. At least that's what research shows.
"Getting everyone talking" is one of the main advertising goals. It leads to brand awareness, engagement, traffic, and, ultimately, sales. On the other hand, no brand aims to offend a huge group of people, some of which may be in their target audience, and that is exactly what controversies do. On the third hand (imagine you're an octopus), it's pretty hard coming up with a controversial ad that at the same time isn't scandalous enough to get banned. So how do brands deal with all this and what consequences do their risky tactics face? Let's look at some notable examples.
Today’s consumers have more power and influence than ever before. Over the last few years, heightened interest in experiences and engagement have shifted the ways in which brands achieve success. In this digital age, that means understanding and adopting the latest technologies and channels preferred by your target market. As technology titan Mark Hurd has stated, “Get behind in technology and you can be gone in a snap.” To help you stay ahead of the competition and on track for a successful new year, we’re sharing some of the top projected trends for optimized customer engagement in 2019.
Social media is evolving along with us. The way we interact with it changes as well. To stay relevant and be enticing to your target audience, personalization is absolutely imperative since it is one of the essential factors of a successful campaign that drives engagement through the roof.