We know that traditional marketing is largely based on social psychology, but it isn’t often clear what psychological methods marketers should apply in SMM, and how they should do that. It’s a shame to miss out on this kind of influence since Social Media magnifies psychological traits, making psychological methods often more effective than they are offline. In this post, we’ll look at things to keep in mind when coming up with the content you post on Social Media.
Boolean search is a manual type of search that allows users to combine keywords with Boolean operators to produce more relevant results. It looks fancy on the screen but don't get intimidated — it will take just a couple of trials before you start producing complicated search queries yourself.
When predicting the future, we heavily overestimate the probability of positive events happening to us and underestimate the probability of negative events. The bias is self-serving: we’re quite realistic when predicting events for other people. They might get divorced, get into a car accident, suffer from cancer. We, most likely, won’t, no matter what statistics say. We’ll live longer than national average, earn more money, and don’t even get me started on our children. They are special - much more talented than all other children.
Marketers have a finite amount of time on their hands, and they need to spend that time wisely. Is it worth spending time and effort crafting a social media SEO strategy, or is that wasted energy? We’re going to answer common questions often posed by digital marketers.
To stay afloat in the modern world overstuffed with all kinds of content and social noise, you either have to dramatically stand out from the competition, or, more realistically, do the same moves your competitors do, only way better. But do you know exactly what those moves are?