Is it worth investing large amounts of time and money into SEO and PPC campaigns, when ultimately a search of your brand name could detract from a consumer enquiry or even an initial conversion due to the presence of an offending piece of media? In this article we detail how you can apply proactive online reputation management strategies to combat potentially negative entries surfacing.
There are so many marketing tools on the market. How to pick the right ones? Well, we've asked the experts. Successful marketers with various backgrounds and multiple responsibilities were asked what their most praised marketing software is. Here's what they answered.
Companies, big and small, get excited as kids when the holiday season comes. And who isn’t? Candy, costumes, profit! Well, we have Halloween at our doorstep. Naturally, today’s post is dedicated to this honorable holiday. I’ll tell you about Halloween marketing campaigns that inspire, scare, make you go “awww”, or everything at once. After all, every holiday marketing campaign is about standing out in the vampire-filled season.
Every online mention of your brand is an opportunity. At the same time, it is also a chance to ruin your brand’s reputation. So let’s go through the potential actions you can take when you receive every kind of the online mention. For example, the good ones. It’s always a pleasure to hear someone praising your brand or your product. But how should you react to it? Should you really let people know you’re stalking them?