Christmas is finally here: family time, shiny streets, last-minute shopping, the Coca-Cola truck, and, of course, super-cute retail commercials. Brands are not only adding to Christmas mood, they're the integral part of the holiday craze. For this post, I've gathered the most funny, refreshing, and creative Christmas campaigns that in no way are aimed at making you sob for no reason. Here they are:
Social media campaign fails happen so that you can learn from someone else's mistakes. In this post, I've gathered the most recent and fairly educational fails. Read on and enjoy the worst things that happen to the big and rich companies online.
Is it worth investing large amounts of time and money into SEO and PPC campaigns, when ultimately a search of your brand name could detract from a consumer enquiry or even an initial conversion due to the presence of an offending piece of media? In this article we detail how you can apply proactive online reputation management strategies to combat potentially negative entries surfacing.
There are so many marketing tools on the market. How to pick the right ones? Well, we've asked the experts. Successful marketers with various backgrounds and multiple responsibilities were asked what their most praised marketing software is. Here's what they answered.
Companies, big and small, get excited as kids when the holiday season comes. And who isn’t? Candy, costumes, profit! Well, we have Halloween at our doorstep. Naturally, today’s post is dedicated to this honorable holiday. I’ll tell you about Halloween marketing campaigns that inspire, scare, make you go “awww”, or everything at once. After all, every holiday marketing campaign is about standing out in the vampire-filled season.