Stats are always fun to look at. Okay, well, for some people. It gives you an understanding of what is going on in the field with minimal effort. Besides, there is nothing like starting a new year with some solid numbers. So I've gathered some important, some weird, and some equally both important and weird social media numbers. Here they are.
We like to think we’re rational creatures. But as Robert A. Heinlein once put it, “Man is not a rational animal, he is a rationalizing animal.” Emotions drive the decisions we make in more ways than we like to think, and play a far greater role in decision making than reason. All of that suggests that emotional marketing has to be more effective than purely rational campaigns. But before we move on to look at the emotions that have been proven to work in ads, campaigns, and long-term marketing strategies, let’s first look at how emotional persuasion works, and which goals it can help you achieve.
2017 is just around the corner. What does it mean? Firstly, yes, 2016 is over. Secondly, it’s time for a social media audit. Now don’t freak out: it won’t include taxes, paperwork, stress, anxiety, or giving your money away to anyone. On the contrary, you’re expected to gain a lot from the audit, realise where you stand in the social media world, and eventually increase your sales. Excited? Let’s start.
Social media monitoring entered the marketers' lives rather suddenly, becoming common practice in no time. Yet, it can be not extremely straightforward for the less experienced in the field. One of the frequent questions about social media monitoring is this: what keywords should you monitor? This is an important question, so let me start from the beginning.
Christmas is finally here: family time, shiny streets, last-minute shopping, the Coca-Cola truck, and, of course, super-cute retail commercials. Brands are not only adding to Christmas mood, they're the integral part of the holiday craze. For this post, I've gathered the most funny, refreshing, and creative Christmas campaigns that in no way are aimed at making you sob for no reason. Here they are:
Social media campaign fails happen so that you can learn from someone else's mistakes. In this post, I've gathered the most recent and fairly educational fails. Read on and enjoy the worst things that happen to the big and rich companies online.
Is it worth investing large amounts of time and money into SEO and PPC campaigns, when ultimately a search of your brand name could detract from a consumer enquiry or even an initial conversion due to the presence of an offending piece of media? In this article we detail how you can apply proactive online reputation management strategies to combat potentially negative entries surfacing.