A rare person enjoys surveys. They take up much time and don’t offer any instant gratification, unless you offer incentives, which is a way that not every company can afford. And yet you need customer feedback: it’s one of the greatest sources of learning and ideas. Not collecting any means limiting your growth and understanding of the customers. So what's the answer? It's social media.
Instagram marketing is a trendy topic. You can see why: the app has 500 million daily active users. It's more interactive and more fashionable than Facebook, it's the single most engaged platform out there, and a strong favorite of younger people. Nearly 50 percent of brands use Instagram. In this post, I'll talk about Instagram Stories - a relatively new feature of Instagram (and Facebook, for that matter) that marketers often overlook. And yet they shouldn't.
Amanda Palmer was the first artist ever to get nearly $1,2m for her Kickstarter campaign, although the goal was $100, 000. This remains to be one of the most successful crowdfunding campaigns of all time. Amanda is the one to encourage downloading, torrenting, and sharing music for free on sites like Soundcloud. While huge musicians condemn free art of all sorts as the biggest evil in the world; while shops like HMV are experiencing crisis after crisis after crisis, she gets a million by simply asking and proclaims that that’s the future of music. What’s the secret? According to Amanda Palmer, it’s social media.
For some companies, the holiday season ends at New Years. They pack away pumpkin candies, Christmas trees, Santa Clauses, breath in, breath out, and get back to normal, everyday marketing. The closer it gets to February 14th, another great commercialised holiday, the more they feel like they’re missing out. But for one reason or another, these brands can’t simply paint their store pink, give out candies, or start selling jewellery out of nowhere. And what’s left?
This post is for Social Media Managers, digital marketers that are responsible for social media as well as other forms of marketing, and small business owners that have to deal with social media on their own (my sympathies). I won’t cover expensive tools that are aimed at large businesses with full social media teams. The tools on this list are all affordable, aimed at small- or medium-sized businesses, with a quick learning curve and no coding involved. Some of them are also mutually exclusive, so in no way using all of them will simplify your life. Choosing the ones that work for you out of this list, however, will. Let’s get to it.
Being a digital marketer means always staying up-to-date with the new and upcoming trends. Changes happen fast. New SEO rules, new social media advertising costs, new tools that transform the life of a marketer. Sometimes, almost unpredictable things happen, like the appearance of a new super-cool social media platform that simply wasn’t there yesterday. But sometimes the trends rise and fall relatively slowly. It’s important to pay attention to them, see how they progress from year to year, stick to them whenever it makes sense and abandon them whenever the hype or the usefulness has decreased or is about to. This post is mostly about the second type.
Social media monitoring is a new, trendy, and a relatively simple tactic. Because of that, marketers assume they can just jump into social media monitoring, without looking through the learning materials or tips or best practices. As a result, many ditch the tool, or even the idea of social media monitoring, in a couple of days. They are disappointed, angry, and into sending emotional messages to the Support team. Don’t be like that. Read carefully about the mistakes you have to avoid to get the most (or at least something!) out of social media monitoring.
Years ago, when Facebook modified their algorithm and slashed down the organic reach posts received, everyone was very disappointed. All of us wondered how are we going to get engagement and traffic now? But because of this restriction on organic reach more people began investing in Facebook ads. They experimented with different techniques, gathered data and figured out how to get the most out of ads.