It’s not enough to rack up a huge number of likes and retweets on social media. While those metrics can be impressive, as long as your prospective customers stay on social media, then you’re at the mercy of the network. Your following could disappear in a flash if your account is suspended, or you could find yourself having to pay ever-increasing fees to get your content seen. To make the most of your presence on social media, your goal should be to use it to grow your email list. Here are some of the most effective ways to do that and get closer to your audience.
Your job as a marketer is to make sure the image of your brand that appears online is the one you want it to be. How, though, can you do that if most reviews and online mentions are user-generated? By spotting negative reviews and complaints and reacting to them in the best way possible. Let's find out how to do that.
Instagram is one of the most famous real-time, visual-focused social networks. People use it to share their special moments with friends, follow their beloved celebrities, find content or simply pass the time. Could it actually be a place for an e-shop to meet its business goals for its products or services?
From work meetings and project deadlines to family time, your schedule and plan all the important things in your day. A plan helps you make the most of your time, stay organized, and accomplish important tasks. Without structure and a schedule, you may miss appointments and find yourself unable to juggle all your responsibilities. The same thing is true for social media.
As Medium put it, some businesses are made for social media. And Starbucks is definitely one of them. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, and hipster Instagram filters. Seems like the whole fashion of Instagramming coffee is Starbuck’s fault even, though there’s no proof for it. How did this happen? That we don’t only see the coffee shop on every street, but also on every second Facebook account?
Trending content is invaluable in the field of marketing. Getting noticed alongside something that's already a hit is most likely to bring you traffic. Do it right, and it will bring you the right kind of traffic - the one that'll turn into leads. So how do you identify trending content just in time to get the most out of it? Let's find out.