Essentially, a social media influencer is any individual who has established themselves as some kind of authority figure in a given market niche. They have credibility within a particular market niche, and an audience that engages with their content. This is a simple guide to find and identify social media influencers who are a good fit for your business.
It's possible you've heard the buzz online, and decided to finally get out there and start with influencer marketing. With some time, tools and magic you've found the influencers in your niche. They have dozens of thousands of followers on Twitter, high engagement rate and a maybe even a teenage fanbase. What do you do next?
Facebook has a ton of features for its advertising platform. Some of these features are naturally more well-known than others. However, while the others may get lost in the shuffle or buried in the multitude of options, they are still extremely useful. So, the next time you go into Facebook to build your next ad campaign, give a little consideration and love to the following 10 commonly overlooked Facebook ad features.
Social media pros get really excited about social media contests. That's understandable: the latter can triple the count of the followers, boost engagement and generate buzz. But only if done right. We've asked 8 notable experts to tell us all tips and tricks that make a social media contest successful.
Marketing specialists are exceptionally lucky. The Internet is flourishing with marketing blogs that are useful for anyone in the field, from an aspiring student to an expert. As a regular reader of dozens of marketing blogs, I've decided to put together a list of my favourite ones. These blogs give advice on general marketing, social media marketing, content marketing, SEO, and so on - everything you need to know to be a marketing specialist.