One factor of social media marketing that people often tend to underestimate is the use of emojis. Emojis, as insignificant as they may look, can serve as a language of its own. What most people fail to realize is that now, you can use emojis to communicate with your audience in a visual manner. Let's see how to do it right.
Did you one day find yourself writing posts for Facebook and Twitter, promoting products, services, and events? Are you not really sure how to make people click links or at least pay attention to your product announcements? Then this post is for you.
Reddit is the front page of the Internet. More precisely, it’s the perfect summary of what the Internet is. Marketing on Reddit isn't straightforward, and, truth be told, pretty dangerous. In this post, I'll tell you all you need to know about Reddit, and give you some actionable tips on what to do if you're brave enough to use Reddit as a marketing tool.
This post is for Social Media Managers, digital marketers that are responsible for social media as well as other forms of marketing, and small business owners that have to deal with social media on their own (my sympathies). I won’t cover expensive tools that are aimed at large businesses with full social media teams. The tools on this list are all affordable, aimed at small- or medium-sized businesses, with a quick learning curve and no coding involved. Some of them are also mutually exclusive, so in no way using all of them will simplify your life. Choosing the ones that work for you out of this list, however, will. Let’s get to it.
Your job as a marketer is to make sure the image of your brand that appears online is the one you want it to be. How, though, can you do that if most reviews and online mentions are user-generated? By spotting negative reviews and complaints and reacting to them in the best way possible. Let's find out how to do that.