If you’re a small business trying to increase your reach and brand equity, look no further than Pinterest. While Pinterest may not necessarily come to mind when you think business growth and sales conversions, it should. There are countless statistics that show the power of the pin and how small businesses are leveraging their brands on this social media platform.
Growing a social media following is not a simple task. It's not enough to post great content, it's not enough to follow people, it's not even enough to pay for Facebook Ads (despite what they are telling you). There is simply no quick fix - growing a social media following requires a long-term, consistent, dedicated approach, and many marketers struggle to get the result they want. If you're one of these marketers, this post is for you.
2017 is just around the corner. What does it mean? Firstly, yes, 2016 is over. Secondly, it’s time for a social media audit. Now don’t freak out: it won’t include taxes, paperwork, stress, anxiety, or giving your money away to anyone. On the contrary, you’re expected to gain a lot from the audit, realise where you stand in the social media world, and eventually increase your sales. Excited? Let’s start.