Social media these days is an immense business, which brings social networks $23.5 billion in ad revenue annually. But 2018 wasn't a piece of cake for such giants as Facebook, which is losing money and users because of all the scandals, Instagram, which founders left the company, Google+, which is shutting down, and so on.
Today we are going to talk about one of the most useful features that could ever be created for social listening tools - Boolean search. Because everyone can type a keyword and wait for the result. But in this article I will show how to do it better.
Hilton is one of the most famous hospitality brands in the world. Hilton Worldwide owns twelve portfolio brands that include over 4,100 hotels and over 680,000 rooms in 91 countries. With that many customers scattered around the world, Hilton is challenged with providing the most convenient channels of communication.
Set up a perfect alert in Awario - a Social Media Monitoring tool that finds all mentions of your brand or any other keyword in real time. Learn how to specify what mentions you're interested in and never get irrelevant results again.
A rare person enjoys surveys. They take up much time and don’t offer any instant gratification, unless you offer incentives, which is a way that not every company can afford. And yet you need customer feedback: it’s one of the greatest sources of learning and ideas. Not collecting any means limiting your growth and understanding of the customers. So what's the answer? It's social media.