This time we took the Royal Family as subjects of our social media analysis. They are public figures, they are talked about online, and they care a lot about their reputation. It even might be that they are using a social media monitoring tool to keep an eye on it!
I’m sure in 2018 it’s no longer necessary to say that you need to pay attention to social media if you are trying to launch and develop any type of brand. However, many companies still think of social media management as of just sharing a post or two once a day and ignore many opportunities and strategies, which became possible thanks to social media.
Social media these days is an immense business, which brings social networks $23.5 billion in ad revenue annually. But 2018 wasn't a piece of cake for such giants as Facebook, which is losing money and users because of all the scandals, Instagram, which founders left the company, Google+, which is shutting down, and so on.
Today we are going to talk about one of the most useful features that could ever be created for social listening tools - Boolean search. Because everyone can type a keyword and wait for the result. But in this article I will show how to do it better.