Boolean search is a manual type of search that allows users to combine keywords with Boolean operators to produce more relevant results. It looks fancy on the screen but don't get intimidated — it will take just a couple of trials before you start producing complicated search queries yourself.
You didn't know that, but there are actually a number of ways to create an alert in Awario. When you log in, you see the most straightforward way. It is simple, but not always perfect. Today we want to explain to you how to create an alert that brings back the data you want. Let’s explore the wizard for creating alerts in Awario together.
Social media advertising has been successfully embraced by creative social media marketers. They ensure their brand can’t possibly be missed on social. It’s done through continuous customer engagement, tweeting fun and/or useful content, commenting, sharing, and directly asking users to join the community. This post will provide you with truly glorious examples of how the cool guys win over the social media users’ hearts (and wallets).
So here you are. Sitting in your office chair scrutinizing over whether you should order that ad campaign from that industry resource (their Alexa looks good, but that doesn’t give them the right to charge 3 grand for a single post!), or bid on that high CPC keyword in AdWords (yikes, 20 bucks per click, are you serious?), or…
I've decided to guide you through the world of social media tools, pointing out what types of them are out there on the market, what tasks they help you cope with, and where does Awario stand in this classification.
Social media platforms are overwhelming and confusing. If you haven't thought they are, consider this: there is a big four: Facebook, Twitter, Google +, YouTube; simply massive ones: Instagram, Pinterest, LinkedIn, Reddit, Tumblr; smaller, but still with a larger number of users than most countries: Snapchat, Vine, Quora; local ones: Qzone, RenRen, VK, Odnoklassniki, Line; niche ones: Badoo (for dating), Kaboodle (similar to Pinterest), GoodReads (for book lovers), etcetera. And there are MANY more.
If your business had been set up before 2013 then when you hear the word ‘influencer’ you probably imagine powerful publications, TV hosts and Beyonce. If you also have kids you might think of those YouTube voices talking about video games, makeup... and Beyonce. In any case, if you are selling anything a bit less teen-oriented you might believe it’s OK to ignore the social influencers trend. Because to be honest, who knows what it even is, how long it will last and how it works.
If you type “social selling” in Google, it will tell you: “Social selling is one of the hottest buzzwords in the technology market”. And then: “The definition of social selling in under 100 words”. I mean, 100 is a lot of words for a definition… I promise I’ll make it humanly understandable.