Social media platforms are overwhelming and confusing. If you haven't thought they are, consider this: there is a big four: Facebook, Twitter, Google +, YouTube; simply massive ones: Instagram, Pinterest, LinkedIn, Reddit, Tumblr; smaller, but still with a larger number of users than most countries: Snapchat, Vine, Quora; local ones: Qzone, RenRen, VK, Odnoklassniki, Line; niche ones: Badoo (for dating), Kaboodle (similar to Pinterest), GoodReads (for book lovers), etcetera. And there are MANY more.
If your business had been set up before 2013 then when you hear the word ‘influencer’ you probably imagine powerful publications, TV hosts and Beyonce. If you also have kids you might think of those YouTube voices talking about video games, makeup... and Beyonce. In any case, if you are selling anything a bit less teen-oriented you might believe it’s OK to ignore the social influencers trend. Because to be honest, who knows what it even is, how long it will last and how it works.
If you type “social selling” in Google, it will tell you: “Social selling is one of the hottest buzzwords in the technology market”. And then: “The definition of social selling in under 100 words”. I mean, 100 is a lot of words for a definition… I promise I’ll make it humanly understandable.
Let’s talk business exposure. There are many ways, and you know them all: TV ads, online ads, print copies, radio ads (if you live in 1980s) and so on. But there is a way my marketer friend calls OMTA (One Mother Told Another). And it’s a better way. In marketing, it’s called word-of-mouth. I am, too, pretty surprised they haven't come up with something more trendy. Word-of-mouth describes a form of business exposure when your happy clients go and tell their friends about your business.
There are two ways of understanding people: research and the wrong way. Today we’ll talk about researching your existing and potential customers using social media. Why using social media? Because according to Generator Research, the total number of global social networking users will be 2.5 billion by 2017. And this isn’t even ambitious: Facebook alone had 1.2 billion monthly active users already in 2014.
Let’s start simple. Why would you use social media monitoring tools? To improve your business, probably. Although if you want to spy on the social life of your kids I wouldn’t judge you too much. But today we’ll concentrate on how to get the most from monitoring your brand mentions, customers and competitors for the advantages of your business.