You probably think this post isn't for you because your customer service is already good enough. You are probably wrong. It turns out, 80% of companies believe they deliver “superior” customer service, but only 8% of customers think these same companies actually do. How can that be? You reply to your customers most of the time, you've got your phone number right in the Google results, you even have a Facebook page. Is it not you, is it them? Have customers' expectations become too high?
Social media monitoring entered the marketers' lives rather suddenly, becoming common practice in no time. Yet, it can be not extremely straightforward for the less experienced in the field. One of the frequent questions about social media monitoring is this: what keywords should you monitor? This is an important question, so let me start from the beginning.
Every online mention of your brand is an opportunity. At the same time, it is also a chance to ruin your brand’s reputation. So let’s go through the potential actions you can take when you receive every kind of the online mention. For example, the good ones. It’s always a pleasure to hear someone praising your brand or your product. But how should you react to it? Should you really let people know you’re stalking them?
Boolean search is a manual type of search that allows users to combine keywords with Boolean operators to produce more relevant results. It looks fancy on the screen but don't get intimidated — it will take just a couple of trials before you start producing complicated search queries yourself.
You didn't know that, but there are actually a number of ways to create an alert in Awario. When you log in, you see the most straightforward way. It is simple, but not always perfect. Today we want to explain to you how to create an alert that brings back the data you want. Let’s explore the wizard for creating alerts in Awario together.
Social media advertising has been successfully embraced by creative social media marketers. They ensure their brand can’t possibly be missed on social. It’s done through continuous customer engagement, tweeting fun and/or useful content, commenting, sharing, and directly asking users to join the community. This post will provide you with truly glorious examples of how the cool guys win over the social media users’ hearts (and wallets).
So here you are. Sitting in your office chair scrutinizing over whether you should order that ad campaign from that industry resource (their Alexa looks good, but that doesn’t give them the right to charge 3 grand for a single post!), or bid on that high CPC keyword in AdWords (yikes, 20 bucks per click, are you serious?), or…