Social media these days is an immense business, which brings social networks $23.5 billion in ad revenue annually. But 2018 wasn't a piece of cake for such giants as Facebook, which is losing money and users because of all the scandals, Instagram, which founders left the company, Google+, which is shutting down, and so on.
If you’re unsure how to measure the ROI from your social media initiatives, than you’re not alone. Over 40% of businesses struggle with how to measure social media ROI. In this post, we’ll discuss how engagement metrics on social media differ from performance metrics such as website visits, leads and sales and how tracking all relevant metrics can help you determine if you’re getting a good return on your social media investment.
Another post full of social media news! The platforms have been busy this month. As the USA is getting closer to general elections, Facebook and Twitter are trying to battle fake news in your feed. Instagram has got a new leader and LinkedIn is doing everything and anything to improve the user experience.
Freelance and remote work is changing our lives.Change is usually both good and bad, and it’s definitely the case with the freelance trend. So if we want to move into the new world of random working hours and laptops in bed, it’s vital to do so mindfully.
You might have already heard of the latest marketing buzzword, “ephemeral content”. But if you haven’t yet run into the actual term itself, chances are high that you already engage in ephemeral content regularly – it’s the Stories format on Snapchat, Instagram, and Facebook. Stories have a lifespan of 24 hours before disappearing from the platform, and as such, they might seem counterintuitive to social media marketing, or any kind of marketing at all – why create something that’s going to disappear in a day?
The rise of social media marketing, the phenomenon of fake users, the unprecedented success of influencer marketing - all have been attributed to the power of social proof. So let’s not stay behind, and talk about the phenomenon of social proof.