Sentiment analysis is the process of determining the attitude expressed by someone towards a topic or phenomenon. In the world of social listening, sentiment analysis is most commonly conducted for online mentions of a brand and is used to quantify the attitude of consumers towards that brand as part of brand health analysis.

Awario categorizes mentions into positive, negative, and neutral. You can also assign sentiment manually by clicking the Change sentiment button.

Filtering mentions by Sentiment is done by clicking the Filter button, choosing the sentiment, and applying the changes.