Awario vs Mention: Detailed Comparison & Review

Mention has the iOS/Android mobile apps and the ability to share account access between team members which isn't available in Awario yet. However, Awario enables you to engage with mentions right from the feed. You can reply, like, share them, etc. Awario offers unlimited historical web data, Influencers reports, and Boolean search for all users, while Mention has it in the Custom plan only.

Awario offers 3 plans, plus the possibility to create a Custom one. Mention has 2 subscription plans — one for individuals and one for small companies — and the Custom plan for larger companies, where you can choose any number of mentions you'd like to receive monthly. On average, you'll get 1 464 mentions for $1 with Awario, while Mention will give you only 77 mentions for a dollar. As you can see, with Awario you get 20 times more mentions. Unlike Mention, Awario offers Boolean search and historical data for each plan, not only the Custom one.

To measure the performance rates of both services, we've entered the same 3 keywords in each platform: "Airbnb", "Booking.com", and "TripAdvisor". At the very start Mention returned 1 272 mentions, while Awario showed 1 705. After 1 day, Awario found 150 000 mentions (reached the mentions per alert limit, but was still getting new mentions and replacing the old ones), and Mention showed 50 032 mentions. This test illustrates that Awario produces more results at the start as well as in the long run.

You can do online reputation management with both tools by tracking negative reviews about your brand or company. However, with Awario you can also interact with mentions right from the app. You can reply, comment, and share them. You're also able to like mentions or follow the author. Don't forget that you can act on behalf of several accounts at the same time if you connect to them in the project settings.

Both Awario and Mention are well-tailored for competitive analysis. You can add 1 competitor in the Solo plan and up to 4 competitors in the Starter plan with Mention. Awario is more flexible in this case. First, you can create an alert for each competitor within one project (up to 50 in the Enterprise plan). But if you don't have enough available alerts for all your competitors, there's still a workaround for that. Create one alert and enter an unlimited amount of keywords. This way, all your competitors will be stored in one place.

Searching for influencers is an in-built feature for all Awario users. The top influencers for each alert may be found in Awario's Dashboard widget. It includes links to the influencers' profiles, which makes it easier to reach out to them. There are also Influencers reports which are available for all users as well. If you have a Pro or an Enterprise plan, you get the ability to share these reports via Awario's cloud service. Mention offers a handy Influencers dashboard, which is, however, available starting from the Starter plan only.

Mention doesn't offer any special sales prospecting features. Still, you can search for leads if you add "recommend" or similar phrases along with the keywords you want to track. On the contrary, Awario has a special module for finding hot leads. All you need to do is fill in your brand name, the description of your product, and your competitors.

The process of creating a project is pretty straightforward for both platforms. To create one in Mention, you need to provide your company's name and at least one of your competitors. In Awario, you can either provide the brand name, your product description information, and your competitors, or create an empty project. If you choose the second option, you will be able to create separate mentions with custom settings. The UI of both Mention and Awario is intuitive and user-friendly — you can easily find everything you need and navigate to any part of the app with a couple of clicks.

It would be smart to choose Awario if you are about to engage with your potential customers. Awario is more flexible, and by that I mean you can have unlimited amount of keywords within one alert, unlimited historical data, and a Boolean search mode available for every user.