Awario monitors every corner of the Web for mentions of your keywords in real time, ensuring you are the first to know about the conversations that can impact your business — so you can react to them promptly, before anyone else.
Awario's Reach helps you instantly see how many people are involved in and exposed to any conversation. Sort mentions by Reach to see the most impactful discussions first, and prioritize your marketing efforts to reach bigger audiences faster.
Search terms can be ambiguous and overinclusive, but that doesn't mean you have to waste time on mentions that have little to do with your business. Set up negative keywords in Awario to exclude posts containing certain terms from search, and keep your alerts populating with mentions that matter only.
To keep your social media routine uncluttered, Awario will group shares and retweets under the original post and organize different kinds of mentions into folders. Replied to a mention? Mark it as done to instantly move it to a separate folder. Want to save a post for later? Star it to add to favorites. Would like to view unread posts only? There's a folder for that, too!
Track the growth in the number of your mentions and their collective Reach, identify top influencers by social network, compare several alerts, and analyze progress with Awario's analytics. Happy with what you're seeing? Get a shareable link in a click to give your colleagues and clients immediate access to reports and statistics.
Important conversations keep happening when you're at the office, on the go, at home, or traveling. Log in to Awario from your desktop, laptop, smartphone, and tablet, and manage your daily marketing tasks from anywhere, anytime.
No matter how busy you are, that's no excuse to miss an impactful conversation or be late with your response to a customer. Set up email alerts in Awario, and we'll deliver daily or weekly summaries of new mentions straight to your inbox so that important discussions never slip your attention.