Awario gives you all the analytics tools necessary for a thorough social listening investigation into your target audience and competitors.
Track industry-relevant keywords to understand where the conversations are happening, who is talking about your industry, and what their interests are. Tracking videos and comments can help you analyze the pain points of your audience and get inspiration for your product. Awario Leads
module discovers negative YouTube mentions of your competitors so you can join the conversation in the comments and promote your product as the right solution.
Monitor your competitors' video content to understand their video marketing tactics and discover reviews of their products. You can easily benchmark your own social media success against your competitors by going to Alert Comparison and juxtaposing your analytics against theirs.
You can also deploy Awario for content discovery — use social media analytics to find relevant videos and share them with your audience.