Go beyond hashtag analytics and monitoring
Monitor brand mentions on social media, news, blogs, and the web.
Awario is a social media monitoring tool, so it doesn't stop at hashtag analytics. It monitors tagged and untagged mentions of any given keyword on social media, news, blogs, forums and the web.
The tool performs mention analytics: you can check your brand's or your CEO's overall reputation, check out the trending topics around your brand, and find your brand advocates. You get historical data, including historical hashtags, and see how the number of mentions around your brand changes over time. You know where your brand (or any other keyword) is mentioned, i.e. which networks it's most popular on, which locations, and on which languages. With this information, you can better focus on platforms that already bring results. For example, you can decide to only track Twitter, or only track a YouTube hashtag, or track any hashtag associated with your industry on Instagram.