Social media monitoring tools are the best for finding influencers on social media and beyond. Twitter
industry influencers — opinion leaders with thousands of followers — are easily found
through Twitter tracking. Set up a Twitter monitoring tool, use industry words (e.g., "productivity
tools", "productivity apps" "productivity software") as keywords, and watch your feed being populated
with relevant people — people you can start working with to sell your product and increase brand
Another way to employ influencer marketing is tracking brand advocates — people that already know
and love your company (or at least are vaguely aware of your company or product and have mentioned them
somewhere on social media). Building a relationship with these people can turn into social selling: they
can leave positive comments about your product, talk more about it on social media, write blog articles,
and so on.
Tracking the results of influencer marketing is, of course, essential. No matter how popular a Twitter account might be, there is always a chance it wouldn’t work for your company. That’s where analytics tool comes in. Through hashtag tracking and mentions stats you get campaign feedback.