Sign up for Awario to track Twitter mentions, discover conversations around your brand, search for social media Influencers, and become the best in customer service.
Twitter search works in real time, making sure you can reply to brand mentions and answer urgent questions as soon as possible, as well as keep an eye on your brand's reputation on social media.
Twitter tracking is an essential job for every social media marketer. And tracking Twitter mentions is impossible to do without an app. That’s when social media listening takes charge. Among social media monitoring tools, Awario stands out as it tracks mentions of your brand on Twitter in real time, saves the historical data, finds Twitter mentions of your brand that didn't use the handle, or your Twitter hashtag, and collects them all together with posts from other social media on one Dashboard.
For social media tracking tools, it's very important to cut through the noise and show Twitter mentions that matter. Awario is a Twitter monitoring tool that helps you get rid of all the irrelevant mentions by letting you use Boolean search — manual monitoring search – for more efficient brand monitoring and media listening. Acting as a coder, you tweak the tool to monitor specific types of mentions and get the results you want.
If it’s hashtag tracking you’re after, Awario is also the right Twitter monitoring tool for you. Hashtag mentions will appear on your Dashboard in real time, revealing trends and popular topics around your niche.
Twitter monitoring analytics provides you with insights on what customers think about your brand or any other keyword. It is easy to listen, comprehend, and analyze data while running Twitter monitoring with Awario.
Tracking Twitter mentions and social media listening in general brings tons of data. Social media monitoring tools collect all you need to know about your brand’s (or other keyword’s) mentions: mentions’ growth, mentions’ sentiment (positive, negative, neutral), most prevalent topics around your Twitter mentions, the share of voice compared to your competitors, and more stats.
Besides, monitoring where your Twitter mentions come from — which locations, in which languages, from which social media and other sources — can also be very important for understanding how to develop your company. For example, if you track Twitter mentions coming from locations that you don't usually market for, this can be your chance to shine. The audience there already knows your brand, all they need is a little push! On the other hand, if you monitor Twitter sentiment, you are better aware of the problems your customers face and the traits of your product that they value most. Doing mentions monitoring and analytics with social listening tools lets you create the best possible product.
Influencer marketing is on the rise like never before. Doing Twitter monitoring with tools like Awario helps to find social media influencers and turn them into brand advocates.
Social media monitoring tools are the best for finding influencers on social media and beyond. Industry influencers — opinion leaders with thousands of followers — are easily found through tracking Twitter mentions and hashtag tracking. Set up a Twitter listening tool, use industry words (e.g., "productivity tools", "productivity apps" "productivity software") as keywords, and watch your feed being populated with relevant people — people you can start working with to sell your product and increase brand awareness across the industry.
Another way to employ influencer marketing is tracking brand advocates — people that already know and love your company (or at least are vaguely aware of your company or product and have mentioned them somewhere on social media).
Building a relationship with these people can turn into social selling: they can leave positive comments about your service and tell how to use your product, talk more about it on social media, write blog articles, and so on. Monitoring tools make influencer search easier and quicker.
Listening and tracking the results of influencer marketing is, of course, essential. No matter how popular an account might be, there is always a chance it wouldn’t work for your company. That’s where the analytics tool comes in. Through Twitter monitoring, hashtag tracking and mentions stats you get campaign feedback.
Unique among listening tools feature called Awario Leads lets you monitor Twitter mentions that signal that a person is looking for a product or service just like yours
Lead generation on social media becomes very straightforward with Awario Leads. This feature lets you track mentions that signal that the author is looking for a product like yours. The algorithm of the monitoring tool finds posts such as "Can anyone recommend productivity tools?" and mentions that signal that the author is unhappy with your competitor's product. Replying to these mentions in time (you can do that straight from the app) will bring you "hot" leads — people that were literally waiting for you to find them! This is what social selling is all about.
To set up Leads, sign up for Awario (the feature is available in a free trial), describe your product in two or three words, and specify your competitors. Once it’s set up and you start getting results, feel free to tweak your Leads settings to make sure you’re seeing exactly the results you want.
Awario's three types of social listening reports are all you need to show your clients, bosses, or colleagues the value of social media marketing via the reports in the listening tools
Awario’s social monitoring reports are informative, professional-looking, and simply gorgeous, available both in PDF and shareable with a click. For the enterprise-level customers, reports are also white-label so that the agencies can include their own branding.
Reports on Twitter monitoring include information on all the mentions' analytics, share of voice (the level of buzz around your brand in comparison to the level of buzz around your main competitors), brand monitoring, Twitter sentiment, and influencers. Sharing with clients, bosses, and colleagues the social listening results, and even Twitter listening results, in a concise Twitter report becomes a simple and pleasant task.
The filtering options were very helpful to keep mentions organized and easy to reference. Additionally, the option to download mention data into an Excel file supported the analysis of the data captured by Awario. After the initial learning curve, the software was also fairly easy to use. The educational materials on Awario’s website, especially related to using the Boolean searches, were very beneficial when first learning to use this software.
There was a very steep learning curve when first learning to use the software, so it took a bit of trial and error and a decent amount of time to get the hang of things.
Awario helped to determine consumer perspectives of a CPG product. This information was then used to create strategic marketing suggestions and solve consumer problems and address negative perceptions.
The Awario app crawls Twitter in real-time searching for posts, hashtags, replies, and retweets for keyword mentions with and without the handle. In the process of monitoring, our software algorithm concentrates on listening to the resources to track popular social media hashtags, check trends, and find keywords your audience uses most often. By monitoring Twitter, brands can understand how to respond to rising customer demands, adjust their marketing strategies, track competitor activity, and focus on timely react to industry changes.
Yes, with Awario you can get access to the historical data to evaluate your social media marketing performance but only 7 days back due to Twitter’s API restrictions. The historical data are available after the alerts’ set up. Using them you can learn how to tweak your marketing activities to reach out to your target audience directly.
No, we respect Twitter’s API restrictions, thus marketers and marketing teams can use Awario only to monitor public social media posts.
When you start Twitter monitoring with Awario, a social media listening tool, remember to set up a project with keywords and hashtags you need to track. As soon as, Awario starts getting results, you can jump to the Dashboard to take a look at the initial mentions' analysis of your brand on Twitter. Look at reach, the number of mentions, top tweets, and top influencers mentioning your brand. If you need details, jump to the mention feed to like, respond to tweets, analyze their sentiment, and filter by date, location, language, tags, author, and other filters.
When we talk about social media listening with monitoring tools, we mean monitoring mentions of keywords across public social posts. Awario does not do monitoring of private profiles, since it is against the platform’s API restrictions. For instance, the tool will not show your location unless you opted into the feature and have allowed your device or browser to transmit your coordinates. Once again, social listening is about tracking keyword mentions in public posts and sources, no more than that.