Have you ever wondered what your brand's overall social media sentiment is? Do people generally like or dislike it? Percentage-wise, do they complain or praise it more often? Or maybe, they don't express any specific feelings and just ask neutral questions instead?
Monitoring sentiment and digging deeper into what positive and negative trends say is vital for every company. This is why social media sentiment analysis is a crucial part of any marketing strategy. Social media sentiment analysis measures social media sentiment with the help of sentiment analysis tools. It divides social sentiment into positive, negative, and neutral.
To access sentiment analysis in Awario, go to Mention Statistics and look at the graph that shows the growth of neutral, positive, and negative sentiment. Alternatively, watch the social media sentiment on the Dashboard in real time.