For every brand, it's vital to pay attention to news coverage around it. It's an important PR and marketing goal to get mentioned in large news sources, as well as in smaller niche news sites with a dedicated audience. Monitoring news sources with no automatic help is pretty much impossible. Moreover, you might not even know about some news blogs and social media sources, and, therefore, ignore them in your strategies.
This is when social media monitoring tools come in handy. Use monitoring services to set up alerts and get regular news reports on your keywords. Most often, your keyword is your brand, but it's also useful to track breaking news about your company, app, CEO, and some of your products.
Monitoring your competitors is equally important. A monitoring service lets you know which media coverage your competitors get and will give you ideas for marketing and PR.
Once you sign up for Awario and create a news alert, the social media monitoring tool will gather all online news about your keyword. After setting up news alerts of your choice, all you'll have to do is take a cup of coffee and read news about your brand. The tool will do the monitoring of all of them, in one place, in real time.
Note: News tracking using news media monitoring doesn't include searching for brand mentions on offline newspapers and magazines.