For every brand, news coverage is vital. It's an important PR and marketing goal to get mentioned in large news sources, as well as in smaller niche news sites with a dedicated audience. Monitoring news sources with no automatic help is pretty much impossible. Moreover, you might not even know about some news blogs and social media sources, and, therefore, ignore them in your strategies.
This is when social media monitoring tools come in handy. Such tools let you set up alerts and monitor mentions of any keyword you like. Most often, it's your brand, but it's also useful to track news about your company, app, CEO, and some of your products.
Monitoring your competitors is equally important. Knowing which news sources cover your competitors will give you ideas for marketing and PR.
Once you sign up for Awario and create a news alert, the social media monitoring tool will gather all online news about your keyword. After setting up the alerts of your choice, all you'll have to do is take a cup of coffee and read news about your brand. The tool will do the monitoring of all of them, in one place, in real time.