News monitoring revolutionized.

Use Awario for real-time social media and news monitoring.

Know what the media says.

Make sure you know whenever your brand, CEO, company, or any other keyword is mentioned on the news site and social media.

Prioritize important sources.

See mentions from only important media sources or see mentions from the important media sources first.

Keep an eye on your reputation.

Watch an ongoing sentiment analysis to make sure news mentions aren't escalating into a reputation crisis. Get regular emails to spot important news.

Watch your popularity grow.

See how the number of your mentions changes over time
with the help of ongoing social media and news
monitoring.

Monitor what the media says about your brand in real time.

Collect data from all news sites and social media accounts of news sites.

For every brand, news coverage is vital. It's an important PR and marketing goal to get mentioned in large news sources, as well as in smaller niche news sites with a dedicated audience. Monitoring news sources with no automatic help is pretty much impossible. Moreover, you might not even know about some news blogs and social media sources, and, therefore, ignore them in your strategies.

This is when social media monitoring tools come in handy. Such tools let you set up alerts and monitor mentions of any keyword you like. Most often, it's your brand, but it's also useful to track news about your company, app, CEO, and some of your products.

Monitoring your competitors is equally important. Knowing which news sources cover your competitors will give you ideas for marketing and PR.

Once you sign up for Awario and create a news alert, the social media monitoring tool will gather all online news about your keyword. After setting up the alerts of your choice, all you'll have to do is take a cup of coffee and read news about your brand. The tool will do the monitoring of all of them, in one place, in real time.

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Read important news sources first.

Sort mentions by Reach to see the news websites with the most traffic first.

Not all online news are created equal. Some sites are generally more important than others because more people read news on these sites. This is why tracking mentions on these sites might be your priority. If this is your case, simply filter mentions by Reach to see the blogs and news sites of your chosen range of influence. Alternatively, sort mentions by Reach to see news and blogs in a hierarchical order (from the most visited to the least visited).

Keep an eye on your brand reputation.

Use social media monitoring app and analyze news on the go to make sure you're not at risk of a PR crisis.

News analysis might not be the first feature to come to your mind. However, when you're mentioned in a lot on news sources, tracking every story and going through it to determine whether it's a good one or a bad one might become too time-consuming. You're most likely to get both positive and negative coverage, and your task is to see which sentiment is winning. Your other task is to make sure there is no escalating negative coverage: this might be a signal of a PR crisis or of something being seriously wrong with the product.

To see at a glance what kind of sentiment prevails and whether the amount of good or bad mentions is growing, turn your attention to the Awario's sentiment analysis. It shows you good, bad, and neutral mentions of your brand in a graph. You can access the real-time data on the Dashboard. If you've been monitoring the news and social media for some time, go to Mentions Statistics to see how the data has changed over time.

Setting up regular emails will also ensure that you know about any fluctuations in your brand's reputation and will be able to spot a problem in time.

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Watch the amount of your news coverage grow.

Take a look at mentions' statistics to understand where you stand.

Setting up an alert for your brand (or any other keyword) will ensure you collect all the statistics of your online news coverage. You'll know whether your coverage grows and what the growth depends on (season, PR efforts, product launches, etc.). You'll know which locations are most interested in your brand and on which languages the conversation takes place. You'll also know the Influencers that have mentioned your brand — this is if you go to the Influencers tab. For news sources, the tab will show a hierarchical list of news sites and news/blogs that have mentioned your brand. This will make it easier to distribute news about your brand the right way.

Discover what news sites say about your brand.

Start tracking the news for free.