Instagram monitoring: a tool for tracking mentions on social media

Start with Instagram monitoring and track mentions of your brand, product, or campaign.

Get notified about every comment, good or bad, made about your business on Instagram and other social media in real time. Access historical data to find your old mentions. Store mentions in different folders for easy access.

Don't stop at simply showcasing your products! Carry out contests and giveaways: just introduce a #hashtag and monitor how it unfolds in your Awario dashboard where you can see all Instagram analytics.

Blacklist accounts that you’re not interested in (e.g., your own account if you don’t need own account monitoring) to get the most relevant results.

Make tracking for Instagram extremely precise with Boolean search: manual search that lets you tweak the tool and monitor Instagram as well as monitor your mentions on other networks more precisely.

Find hot leads among 1 billion users on Instagram.

To track Instagram mentions that are, in fact, hot leads, set up Awario Leads, add product descriptions, and specify your competitors. This will let you track mentions that signal that a person is interested in your product, be it a coffee shop or a software.

Your feed will literally populate with posts by people who're looking for products like yours. Research this list, checking for relevant mentions right in the app.

Track Instagram influencers and reach out to them.

Monitor the most influential people on social media and build a mutually beneficial relationship with them. You can reach out on the influencer’s social page or use their personal website that can be usually found in Instagram’s bio. Working with influencers will expand brand awareness and grow your following.

To find niche micro-influencers, track how often they mention your niche, your competitors, and products similar to yours. For example, if, like us, you sell a social media monitoring tool, you need to track tech experts that mention different social media tools, such as Instagram analytics tools, Instagram tracking tools, and, of course, social media monitoring tools.

Find social influencers that already mention your brand and turn them into brand advocates. Use different Instagram tools to create a profile of your perfect influencer.

Begin tracking your progress on Instagram.

Go to Awario's Dashboard or reports to see Instagram analytics, such as stats on your mentions' volume, reach, sentiment, language, key topics, and more.

Create an Instagram report. For example, easily compare your Instagram campaigns to see which one drove more reach, mentions, and engagement with the Alert Comparison report.

With the help of Instagram API, social listening lets you discover what’s said about your brand or other keywords online. You can also use any kind of filters. For example, you can perform mentions media monitoring only in specific languages or only in your locations. You can create gorgeous, white-label PDF reports from all your data.

Monitor your competition.

Track Instagram mentions and track mentions on other social media of your competitors' brands to see how much buzz they're generating and what their customers like and dislike about your competition.

Use Instagram analytics to see how your performance on Instagram compares to competitors' and measure each brand's Share of Voice with the Alert Comparison report.

Copy your competitors’ successful social media strategies, avoid repeating their mistakes, and, when appropriate, use complaints directed at your rivals for your own benefit. For example, comment with your own offer to a user’s complaint. That’s called social selling and it works really well.

Effective Instagram monitoring