7 New Year growth resolutions for small businesses

Do you have “inspirational” posters in your office that are meant to motivate you and your employees but deep down you know they are utterly useless? This post is the opposite. I am not here to inspire you, I am here to tell you what changes you should make in 2017 to grow your business (if you haven’t made them already).

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Get ready for 2017: a Social Media Marketing Audit in 40 min

2017 is just around the corner. What does it mean? Firstly, yes, 2016 is over. Secondly, it’s time for a social media audit. Now don’t freak out: it won’t include taxes, paperwork, stress, anxiety, or giving your money away to anyone. On the contrary, you’re expected to gain a lot from the audit, realise where you stand in the social media world, and eventually increase your sales. Excited? Let’s start.

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5 crucial types of keywords EVERY brand should monitor

Social media monitoring entered the marketers’ lives rather suddenly, becoming common practice in no time. Yet, it can be not extremely straightforward for the less experienced in the field. One of the frequent questions about social media monitoring is this: what keywords should you monitor? This is an important question, so let me start from the beginning.

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Top 5 alternative Christmas marketing campaigns [ideas inside]

Christmas is finally here: family time, shiny streets, last-minute shopping, the Coca-Cola truck, and, of course, super-cute retail commercials. Brands are not only adding to Christmas mood, they’re the integral part of the holiday craze. For this post, I’ve gathered the most funny, refreshing, and creative Christmas campaigns that in no way are aimed at making you sob for no reason. Here they are:

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7 epic social media marketing fails (and how not to become the next one)

Social media campaign fails happen so that you can learn from someone else’s mistakes. In this post, I’ve gathered the most recent and fairly educational fails. Read on and enjoy the worst things that happen to the big and rich companies online.

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Online Reputation Management – Gaining Control of Your Brand Search Results

Is it worth investing large amounts of time and money into SEO and PPC campaigns, when ultimately a search of your brand name could detract from a consumer enquiry or even an initial conversion due to the presence of an offending piece of media? In this article we detail how you can apply proactive online reputation management strategies to combat potentially negative entries surfacing.

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How social media listening helped me get 991% more traffic from Twitter Ads

The success of a PPC (pay-per-click) campaign largely depends on the targeting. No matter how good your product, ad creatives, and landing pages, the campaign will inevitably fail if exposed to the wrong audience. And while Twitter does offer a bunch of targeting options, they aren’t always flexible and precise enough for advertisers with low budgets. That’s why I decided to try hand-crafting the audience for my Twitter campaign with the help of social media listening to find the exact users that will be interested in my the ads – and it worked like magic.

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8 Best Black Friday Deals For Internet Marketers

We’ve chosen best Black Friday deals for internet marketers and put them together for you to easily pick the ones you like. Find the tools you’ve always wanted to try for a price that might never come up again!

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Expert Roundup: 14 experts reveal their essential marketing tools

There are so many marketing tools on the market. How to pick the right ones? Well, we’ve asked the experts. Successful marketers with various backgrounds and multiple responsibilities were asked what their most praised marketing software is. Here’s what they answered.

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US election 2016: the story that social media told us

The U.S. elections 2016 have been fueled by social media. So I’ve decided to find out the details. I left Awario to run over a couple of days and gather real-time mentions of the two currently most discussed people: Hillary Clinton and Donald Trump. I wanted to see which one is covered significantly more on social media, which social media network is most active in election coverage, and whether there is a connection between a specific network and a specific candidate. For example, could it be that YouTube users mention Trump three times more than Hillary, while other networks divide their attention more or less equally between the two?

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