You must've heard of TikTok. Perhaps, from your child. Perhaps, from a fellow marketer. But chances are, you’re not so sure what it’s all about, even though the network boasts 500 million monthly active users.

In the spirit of the first month of spring, social media companies mostly revised their features and added new ones. However, there were lots of small changes that can affect your marketing strategy, especially, social media advertising. Let's dive into them and see how brands are going to spend their  money differently from now on, 

While there is no doubt that Facebook can be a game changer when it comes to advertising, running a successful ad campaign on this platform is not easy; it comes with its fair share of complexities. Just like with other forms of advertising, you also have to think about your audience and come up with ads that your audience can identify with. Below we discuss tips on how you can run a successful ad campaign on Facebook.

This post shows you some examples of how SaaS companies rocked specific marketing strategies, attracted millions of users, and became famous in their respective niche. Surely, the strategies described won't be the only ones that led to the companies' success. And it goes without saying that the products of these companies are truly great products. However, sometimes it's also an idea, a specific campaign, or a general marketing strategy that gets the engine running.

There are plenty of tools online that help break down, define, and organise the network of tasks required to turn a sales opportunity into a sale. But the question you should really be asking is: what do we need?