Awario - Social Media Marketing Blog

Social listening for startups: marketing on a budget

By Alina Gorbatch in Competitive Research, Influencer Marketing, Market Research, SMM, Social Media Monitoring, Social Selling, Tools on July 16, 2019

Color in marketing: what is the color of your brand?

There's loads and loads of literature on the effect that colors have on us. Unfortunately, not much in there has any scientific background. I've decided to only include information that was backed by scientific research.

by Alina Gorbatch

July 11, 2019

How to find influencers on Facebook: the complete guide

Facebook is not exactly the first platform that comes to mind when we hear the words "influencer marketing". Even though it's the biggest and most popular social media network that boasts about 1,62 billion users worldwide, influencer marketing is often implemented on other platforms, such as Instagram and YouTube.

by Anna Bredava

July 9, 2019

How to supercharge your Facebook marketing campaign with video

There’s no denying that Facebook marketing is one of the most popular ways to reach a specific set of users online. This is largely thanks to the ease with which businesses can target based on demographics, location, and interests. However, getting users to engage with branded posts can be the more challenging part for marketers.

by Eoin Dowdall

July 8, 2019

8 best social media management tools (according to social media users)

Dealing with social media profiles of a company can be a mess. But using the right social media management tool will help you quickly clean it up: it will save your time on managing pages and engaging with posts, will help you plan and schedule your content.

by Pavel Demidchick

July 4, 2019

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What happened on Social Media in June: monthly round-up

The summer is here! Finally, those of us who don't live in LA can go swimming, it tons of fruits and berries, and complain about the heat! Social media companies seemingly took note and decided to start the summer season in a very chill way. June didn't bring us any game-changing updates (if we don't count Twitter's crusade to clean up the platform), but there was a lot of small tweaks and additions that could improve the lives of social media managers everywhere.

by Anna Bredava

July 2, 2019

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How interactive technology makes social media marketing more efficient

Social media has invaded. It’s official. Anybody with an Internet Enabled Device - be it a cellphone, a tablet, a desktop, or even an internet-enabled fridge - has access to the deafening din of social media.

by Pippa Edelen

June 27, 2019

8 tactics to boost your e-commerce sales with social media

Social media platforms have emerged as powerful tools for entrepreneurs and marketing pros to promote their brands and grab quality leads. Specifically, for e-commerce ventures, these channels are one of the best ways to market the products and services efficiently.

by Anubhuti Shrivastava

June 26, 2019

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