Everything changes. Five years ago, you could easily market your products through ads and could make a nice amount of revenue. If your ads were featured on larger websites, you’d basically be set for some time. Unfortunately for some, that time has passed.

Social media has open new doors for advertisers and marketing specialists, especially in terms of promoting e-commerce products. It has influenced the ways how marketing works as well as changed the whole process of communicating with customers. However, it’s become very easy to go ‘too far’ and over-advertise the product. Social media platforms are perfect for marketing, and because they’re so easy to use and have so many free tools to promote a product it’s also very easy to go overboard. 

It's unlikely that you're still running on the new-year high at the beginning of February (if you are, I commend you), but for this round-up, you will need all your energy. Social media companies were very busy last month introducing new features, dealing with PR nightmares and completely changing the strategy of their platform

Social media is evolving along with us. The way we interact with it changes as well. To stay relevant and be enticing to your target audience, personalization is absolutely imperative since it is one of the essential factors of a successful campaign that drives engagement through the roof.