CASE STUDY: How Taco Bell rocks it on social media (and what you can learn from them)

Taco Bell exists on every major social media platform, including Facebook, Twitter, YouTube, Instagram, Google Plus, Tumblr, Pinterest, Reddit, Snapchat and even Vine. They post regularly on every network, engage with customers, receive and reply to complaints, and have fun as if social media is all that matters in this world. So what underlies their strategy? How did they get to have the brand pages they have and what can we do to be a bit more like Taco Bell?

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10 ideas for selling your (unattractive) product on Instagram

Instagram is an exceptional photo-sharing social media platform. It’s young, it’s extremely popular, and it’s the most engaged platform after Facebook. 32% of U.S. teens cite Instagram as their favorite social network. But there is more. 53% of Instagram users follow their favorite brands on Instagram, and 44% use Instagram for product research. That’s more than any other social media platform! So you need a really good reason to discard Instagram marketing. And “my product isn’t pretty” isn’t a good enough reason. I get it: Instagram marketing can be intimidating. It seems that the only brands that can win with it should sell mouth-watering food, clothes or beauty products. And that’s pretty much it. Truth is, it might be easier for them to come up with the appropriate content but their competition on Instagram is higher as well. Although you might need a bit more filtering and creativity to sell, say, fridges than you would to sell flowers, your efforts won’t be wasted. So I highly suggest to consider Instagram marketing. And hopefully this article will help you with this.

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127 facts you probably didn’t know about video marketing [INFOGRAPHIC]

Curious about video marketing? This infographic made by Megan Arevalo will tell you the 127 facts you probably didn’t know about video marketing, including: timeline, demographics, video usage statistics, growth of online video, video marketing overview, video marketing conversion, mobile role in video marketing, psychology of video consumers, video in email marketing, video commerce, top platforms for video marketing, remarketing in video marketing.

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7 cognitive biases that marketers should know about

When psychologists just started coming up with theoretical models to explain people’s behavior, they’ve naturally assumed it’s somewhat rational. For example, a person’s behavior should be correlated with their opinions and attitudes. Or, for example, people should behave in a way that benefits them. Or benefits their children. It took decades of research to prove all of that wrong. People are irrational. Most of their decisions are made with no regard for events and consequences outside of a particular narrow domain; their actions are extremely sensitive to arbitrary reference points, and preferences are so context dependent that can be considered either highly unstable or essentially nonexistent. At least that’s what research shows.

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4 ways to increase the conversion rate of your WordPress blog

Do you know what’s more important than the amount of traffic your WordPress blog receives?

The conversion rate of your WordPress blog.

When starting a blog, most people immerse themselves into developing a content strategy that focuses on writing the right content and driving traffic. Amidst all these tasks they forget about getting the basics of blog conversion rate optimisation first. This is especially necessary in the beginning stages when traffic is low as you need to have a strategy that will convert more of the traffic into subscribers.

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5 rules of social media automation

With great automation tools comes great responsibility.

Awario, Buffer, Crowdfire, Hootsuite, IFTTT – there are so many apps that are ultimately made to make our lives easier. And they do – automating a set of tasks saves loads of time and makes social media marketing more organized and less impulsive. However, you need to know the rules before letting robots handle your work. More precisely, you need to know what NOT to do. And that’s what this post is about.

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Using social media to promote your mobile app

Understanding how you can use social media to reach new audiences is an important part making your application successful. Using social media to reach your intended audience isn’t as simple as throwing up an ad. Thanks to new technology, you have a plethora of options at your disposal to reach your audience effectively.
Here are eight solid social media tactics that work for mobile applications.

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5 “boring” brands with amazing social media strategies

The only pictures that produce a strong positive response in our brains are that of food and attractive people. Knowing that, it would make sense if the only companies making money through ads were Victoria’s Secret and Pizza Hut, since we also know that the prettiest food is pizza. But then we remember the billboards, this ancient type of advertising, and recall the beautiful models next to everything: coffee, cars, bolts, printers…

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Why social media amps up your referral marketing strategy

Referral marketing doesn’t happen on it’s own. It needs tunnels of communication. This has caused businesses to reassess how they get their customers to participate. This is exactly why many businesses have learned to combine their referral programs with social media. Having a social media friendly referral program is actually a huge factor in its success. Especially if the business already has happy customers talking about them in these channels.

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How to create Facebook Ads that really work

Many marketers have procrastinated on starting Facebook ad campaigns. It is time to get on board! Facebook ads can really work for everyone; you just need to know what you are doing and have a good marketing plan in place. Facebook has some good tips of their own you can check out by clicking here. In order to give you a head start we will look at how to get started with a step by step guide and talk about what not to do. Let’s get started!

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