Awario - Social Media Marketing Blog

What happened on Social Media in October: monthly round-up

By Anna Bredava in Social Media Roundup on November 5, 2019

The power of hashtags in marketing: do they still work?

Have you ever wondered how a small symbol such as this (#) could become so important for content marketers and entrepreneurs alike?

by Frank Hamilton

November 11, 2019

Pornhub case study: 5 marketing steps that made it #1

I am here to prove that Pornhub’s marketing is the reason it got so big (not that size matters). Here’s the thing. Despite the fact that the overwhelming majority of people watch porn, it’s still a taboo subject. This means that traditional marketing is out of the question.

by Alina Gorbatch

October 29, 2019

10 social video stats you need to know in 2020

Though the social media landscape keeps changing with every passing year, there’s a constant aspect that remains: The power of video in social media platforms. It’s hardly surprising, really. Audiences love video, to the point of favoring them over other types of content. Naturally, a marriage between that type of content and social media is hardly surprising.

by Victor Blasco

October 25, 2019

5 ways social listening can help financial services

A common misconception is that if a brand isn't all about fun and entertainment or at least food (which, let's be honest, is both), it shouldn't be on social media.

by Alina Gorbatch

October 22, 2019

8 Best Halloween marketing campaigns: dress up and get spooky!

First, there are products for which Halloween is a magic holiday. These are, of course, all kinds of sweets as well as fancy clothing, makeup, and home decorations. Second, even if your brand isn’t about any of these products, Halloween gives every company a chance to connect with their customers, grow brand awareness, and show the company’s spooky human face. Indeed, these are the goals that most Halloween campaigns are after.

by Alina Gorbatch

October 15, 2019

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How to use Slack for social media marketing & user acquisition

A lot of people don’t utilize the Slack as the marketing and user acquisition channel - and that can be a huge mistake if your target audience is hanging there. With more than 2000 different communities, Slack can be a big gold-mine of potential leads and customers - and if you’re not doing marketing there, you can miss a ton of new users.

by Aazar Ali Shad

October 14, 2019

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10 marketing conferences to check out in fall 2019: VIDEO

Not so long ago we've made an article on the most exciting marketing conferences that are happening this fall. Our friends from InVideo.io responded by making a video out of it.

by Alina Gorbatch

October 9, 2019

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