Infographic: exciting stats from all major social media platforms

Deciding where to concentrate your marketing efforts on? This infographic will definitely help: it has all information you need!

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How to find and identify your best social media influencers

Essentially, a social media influencer is any individual who has established themselves as some kind of authority figure in a given market niche. They have credibility within a particular market niche, and an audience that engages with their content. This is a simple guide to find and identify social media influencers who are a good fit for your business.

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6 steps of a successful influencer outreach campaign for your brand

It’s possible you’ve heard the buzz online, and decided to finally get out there and start with influencer marketing. With some time, tools and magic you’ve found the influencers in your niche. They have dozens of thousands of followers on Twitter, high engagement rate and a maybe even a teenage fanbase. What do you do next?

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10 lesser-known Facebook Ad features (and why you should use them)

Facebook has a ton of features for its advertising platform. Some of these features are naturally more well-known than others. However, while the others may get lost in the shuffle or buried in the multitude of options, they are still extremely useful. So, the next time you go into Facebook to build your next ad campaign, give a little consideration and love to the following 10 commonly overlooked Facebook ad features.

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8 awesome tools for your small business to grow

Growing a business is a complex, demanding and stressful task – you don’t really need me to tell you that. So can be digital marketing, which plays a crucial role in business growth. How do you deal with all that? How do you ensure growth, effectiveness, and decrease the amount of time and the number of nerve cells wasted during the process? You know the answer: software.

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9 marketing blogs you should follow in 2017

Marketing specialists are exceptionally lucky. The Internet is flourishing with marketing blogs that are useful for anyone in the field, from an aspiring student to an expert. As a regular reader of dozens of marketing blogs, I’ve decided to put together a list of my favourite ones. These blogs give advice on general marketing, social media marketing, content marketing, SEO, and so on – everything you need to know to be a marketing specialist.

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Start listening to Twitter conversations that matter to you

If you’re a business owner that after years of denial realised there is no other way but to start with social media monitoring, you should definitely start with Twitter. As with everything else, you’ll need a strategy. As someone who’s been through it all, I’ll help you come up with one.

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Case study: How O2 nails it on social media

British telecommunications services provider O2 is the fastest growing social media brand according to the Utility Social Media Benchmark results from eDigitalResearch. It is the only brand within the benchmark to reach over 1 000 000 000 followers on Facebook. Their social media success stories have been published by Wired, the Telegraph, and the Guardian, among many others. They are one of the brands that managed to turn a huge industry crisis into gaining more customers.

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4 principles for a successful social selling strategy

Social media marketing has been one of the most discussed topics for a long time. But despite its growing popularity, one of the most common questions companies have remains: How do we break through the buzz and start getting leads from social media? The problem is many businesses get drowned in too many tips and best practices, without having grasped the core principles of social selling. Let’s see what those fundamentals are and why you have to understand them before planning any of your social media campaigns.

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6 statistics to improve your Twitter presence

You can get big results on any network by implementing techniques that work for others. These people have taken the risk and tried out things and made mistakes before figuring out what works. Using these techniques will save you a lot of time and get you quick results. So how do you find these secret techniques? By reading the latest social media data available.

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