Awario - Social Media Marketing Blog

The ultimate guide to competitor analysis (with template)

By Masha Maksimava in Competitive Research, Social Media Monitoring, Tools on September 12, 2019

How to find Instagram influencers [w/ free and paid tools]

In this post, we'll discover how to make money with Instagram’s most ROI-driven asset - Instagram influencers. We'll discuss why Instagram influencer marketing is successful, what kind of influencers are out there, how to do the outreach for the influencers in your niche, and answer to the most important question of all: how to find Instagram influencers.

by Alina Gorbatch

September 9, 2019

How to create a Social Media Marketing funnel

Social media marketing is likely to be a significant component within your overall marketing strategy. Ultimately, social media channels play a major role in helping your business reach a wider audience.

by Mark Woodcock

September 5, 2019

What happened on Social Media in August: monthly round-up

In this edition of our monthly social media news roundup, we talk about Facebook's bold new move to remove like count, Instagram's fight against abuse of platform's data, and why you should pay attention to TikTok.

by Anna Bredava

September 5, 2019

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How to optimize your Instagram account for social selling

A few short years ago, simply having a solid advertising budget was enough to promote your product and increase sales. Today, people don’t trust overly promotional ads: two-thirds of customers pay close attention to peer reviews and product recommendations from friends and family before making a purchase decision.

by Hugh Beaulac

August 29, 2019

3 social listening services you can offer your clients

This post is for marketing agencies. Whether your agency is experienced and well-known or fresh and tiny, you can benefit from social listening. With social listening, you can expand the services you've offered to your clients before or add new services.

by Alina Gorbatch

August 27, 2019

Social Media Monitoring vs. Social Listening

Social media marketing, just like any other industry, operates in both more straightforward and more complex terms. For example, ‘authentic content’ is a term that is easy to understand (and also an important caveat in millennial marketing). But not every social media concept is as clear. This is especially relevant when we talk about social listening vs social media monitoring.

by Anna Bredava

August 26, 2019

10 marketing conferences to check out in fall 2019

Fall is the season to learn and get inspired. It's a changing period for most marketers and the best time of the year to attend a conference or two, collect some new ideas, meet people that will change how you work or even how you live. Here's the list of the upcoming conferences that we think are worth attending.

by Alina Gorbatch

August 20, 2019

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