Awario - Social Media Marketing Blog

5 of the best social media monitoring tools

I’ll never get tired of singing praise to social media monitoring tools: they are generally quite easy to use and they can be used for almost everything. And I really mean EVERYTHING; inside and outside of social media marketing realm, from tracking hashtags and monitoring your brand mentions to predicting industry trends, finding leads on social media, and analyzing customer satisfaction.

by Anna Bredava

June 19, 2019

How to promote your Instagram: 13 ways that really work

Although Instagram was viewed as a fun and relatively simple app which allows you to upload and edit your pics and share them with your friends, it has grown into so much more.

by Justin Osborne

June 17, 2019

How to use a social listening tool for influencer marketing

Unless you've been living under a rock the last several years, you know that influencer marketing continues to be one of the hottest growth areas in marketing. Not only are startups and consumer brands thriving on collaborating with influencers on Instagram and YouTube, B2B companies and even nonprofits are slowly opening up to the potential that working with influencers has for their business as they broaden their influencer marketing definition.

by Neal Schaffer

June 13, 2019

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4 effective marketing campaigns of 2019 (and what we can learn from them)

2019 has already given us the marketing campaigns that were exciting, controversial, creative, and, most of all, that achieved the goals they were set to achieve. Even if it didn’t look so right away. There are many lessons to be learned from these brands. And I’ll start from the most obvious one - Gillette.

by Alina Gorbatch

June 11, 2019

What happened on Social Media in May: monthly round-up

Multiple updates focused on ad transparency (which may even hurt advertisers a little bit), one small security scandal, and lots and lots of new features. Without further ado, here is all the news that may impact social media marketing from last month!

by Anna Bredava

June 6, 2019

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Successful negotiation in the social media environment

The role of social media in business interactions is significant. One of the main benefits of using social media for connecting with customers is the time and money you can save. In addition, social media monitoring tools help you study your customers, competitors, and markets, which can help cut down your research budget.

by Milena Gallo

June 5, 2019

5 data-backed social media trends of 2019 [Infographic]

Every aspect of digital marketing requires you to be constantly up-to-date. Social media marketing is not an exception. Actually, scratch that: social media marketing is the very segment where you have to be the definition of trendy.

by Pavel Demidchick

June 4, 2019