The holiday season can be a bit hectic for anyone, but it is just as important to know what’s going on in the world of social media. So here’s a short and sweet overview of Facebooks’ mishaps, Twitter’s soul-searching, and LinkedIn’s new features in one article to update you on important social media news.

One of the hottest new trends in digital marketing is influencer marketing. In fact, searches for the term “influencer marketing” increased over 300% on Google in 2017 versus 2016.

Automation in marketing helps save time and increase the productivity by letting the tools do repetitive tasks. At the same time, social media collaboration tools let the team members understand each other better, work better together, and keep the workspace formal and organizes. With a good set of tools specifically selected for a team, it's much easier to manage work, keep an eye on everyone's responsibilities, and prevent deadline failures.

We came up with a list of the last-minute Christmas campaigns. The key behind them all is this: if you can't make your holiday marketing big, make it personalized, cozy, and warm. Make it about your customers. Make them feel special. Doesn't that sound nice?

It is vital to develop an excellent strategy to excel in your social media marketing campaign. Some businesses are not convinced by social media marketing. Many brands that do it are not dedicated enough. As a result, there are many failures in SMM. We decided to write these tips to guide you in your SMM campaign. Here are some of the tips.

After scoring a perfect 100% user satisfaction rating, ranking in the best 20 social media monitoring tools, and earning an 8.4 overall score, Awario earned FinancesOnline’s 2018 Rising Star and 2018 Great User Experience awards.

The audience does not expect the same things they expected before. With so much information at their disposal, their demands have changed. Now the task of marketers is to earn the attention of the audience, not to buy it. This means great lead generation strategies that meet the target customers’ needs.