Advertising is about two things: attention and decision-making. This post will be more about how arousal - the ideal reaction to sexual ads - influences our decision-making. And, as it’s interesting and demonstrative and important to know, we’ll step back from buying behavior and go back to the research on other types of behavior. In this case, sex-related.
Social media is undoubtedly one of the most effective marketing tactics in today’s digital age. While most brands have caught onto the wave of social, some are still struggling to build an authentic connection with their audience.
Hilton is one of the most famous hospitality brands in the world. Hilton Worldwide owns twelve portfolio brands that include over 4,100 hotels and over 680,000 rooms in 91 countries. With that many customers scattered around the world, Hilton is challenged with providing the most convenient channels of communication.
As psychologists and anthropologists suggested long time ago, we live in two different worlds simultaneously: a world of social norms and a world of market norms.The first ones includes doing something good for its own sake. You help your neighbour move in because it’s a nice thing to do and you make a dinner for your family on Thanksgiving without expecting your sister-in-law to pay you back the cost of a restaurant meal. In fact, you’d probably be outraged if she did so.
“The way to love anything is to realize that it might be lost”, said Gilbert K. Chesterton, an English poet and writer. He probably never thought this beautiful but cynical phrase will be quoted by psychologists and economists of our time. And yet it is, for a simple fact: it’s true. This is exactly how our mind values things - in a nutshell.