Top 10 weirdest apps on planet Earth

Do you think there’s an app for everything? You might be right. Yet there are some that leave even the most creative and experienced minds in awe. Ready to be inspired and, possibly, weirded out? Have a look at these apps.

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7 popular questions about promoting your business on LinkedIn

Many businesses are unsure how to effectively promote themselves on LinkedIn without resorting to paid advertising, spending too much time on LinkedIn, or outsourcing social media management. I meet a lot of business owners and marketers who fall into the do-it-yourselfer category, and here are seven of the top questions I get asked about using LinkedIn for business.

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How Social Media Monitoring can boost your e-commerce

So there are social media monitoring tools. They monitor what is said about your brand (or any keyword you come up with) on social media. They are used for customer service, brand exposure and lead generation. The ways with which a social media monitoring tool can boost your e-commerce are somewhat unclear if you’ve never used such tool before, so we’ll talk about that in this post.

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Viral social media campaigns by nonprofits: how are they doing it?

Nonprofits face loads of challenges in marketing that most companies don’t. Charities can’t show off their products, they know their target audience isn’t actually gaining anything materialistic through spending their hard-earned money, and there’s nothing attractive in cancer research, refugee crisis or inequality. So when they do come up with a social media campaign, it has to be creative, and so there is a lot to learn by looking at these campaigns. And that’s exactly what we’ll do now.

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The ultimate guide: best times to post on Social Media for your business

Factors that affect the best times to post depend on various factors such as the platform, your audience, objectives, region, and time zones. So unfortunately, there’s no perfect one-size-fits-all answer as to when the best times are, but a good amount of available data works to uncover a few best practices that should be used to amplify your brand and the content you work so hard to create.

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Social Media Marketing for small business owners: how to start from ground zero and do the minimum

This article is for the small business owners that are just starting with social media marketing. Maybe you’ve been ignoring it up to this point. Maybe you’re just setting up your business. In any case, you don’t have much time on your hands to play around with Twitter and you don’t even want to know what Vine is. But a social media strategy isis on your to-do list. Keeping this in mind, I’ll do my best to keep this article concise and informative to the maximum. By the end, you should have a clear idea of how to start with SMM and what to keep doing.

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Pinterest Marketing 101: what it is and how to use it

Fact: You can raise brand awareness and get your product known more (even make a sale!) on Pinterest. I’ll tell you how.

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Marketing automation is not enough to drive demand with most of your social leads

Social media has become a volume play for most organizations. On Twitter, sales and marketing organizations are “broadcasting” in volumes their content to the world in attempts to bring prospects into the funnel. On LinkedIn, marketing organizations are broadcasting their content out and driving interest and awareness with sponsored updates and sponsored Inmails while sales pushes out volumes of templated messages. They’re trying to fill the top of the funnel and then let marketing automation take over – and this is happening with every social media network.

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Top 7 YouTubers (and what brands can learn from them)

YouTube is a sensational platform. The total number of people who use YouTube is now more than 1,300,000,000. Almost 5 billion videos are watched on YouTube every single day. Even on mobile alone, YouTube reaches more 18-49 year-olds than any cable network in the U.S. Surely, it’s a noisy space: 300 hours of video are uploaded on YouTube every day. Entertainers and educators that came to YouTube in hope of getting rich and famous have to face even more struggle than a marketer trying to sell a yoghurt brand among thousands and thousands of yoghurt brands. So people that made it to the top of the YouTube list are interesting for a whole number of reasons. They can help us answer the questions such as:

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Social Media Marketing in the entertainment industry [5 awesome examples]

Social media and the entertainment industry have a strong love-hate relationship. On the one hand, social media has stolen much of the audience that used to watch TV, go to the movies and read books. Social media simply takes loads of our leisure time. It also has YouTube, which is right on your laptop and 100% free. YouTube viewership is much higher than that of any TV channel. On the other hand, social media is a Holy Grail of marketing for the entertainment industry. Before social media, it was just the word-of-mouth that did all the advertising. Now the opportunities are huge. Let’s see what exactly has changed and how marketers of the entertainment industry make use of the new universe of possibilities.

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