Social listening tools comparison

The number of social listening tools grows as though they’re created on a rampant conveyor belt. That's why searching for social listening software usually becomes a lengthy process. We at Awario use our app to keep a close eye on our competitors, and we picked the most prominent of them (and Google Alerts) to compare to our platform.

General overview

We’ve settled on testing and comparing Awario to Mention, Brand24, and Google Alerts. I would say that they are occupying more or less the same niche. All of them have a similar set of functions and the same target audience. But still some tools are deprived of features that may be crucial for some users. This comparison will help you find software that fits you the best. So let’s kick off with the general overview table:
Awario
Mention
Brand24
Google Alerts
Monitored platforms Facebook, Twitter, Google+, Reddit, YouTube, the web Facebook, Twitter, Google+, Reddit, YouTube, Instagram, the web Facebook, Twitter, Google+, Reddit, YouTube, Instagram, the web The web
In-app interactions
(likes, replies, shares, etc.)
Sentiment analysis
Language filter
Country filter
Free trial
Sales prospecting
Slack integration
Knowledgebase
Mobile app
Email notifications
I would say that Awario meets the needs of solopreneurs, small businesses, and mid-size companies. It has a reasonable price for the number of data it offers. With the Leads module, Awario is gaining popularity among agencies and larger companies. Brand24 fits for small- and medium-sized companies. Mention is aimed more at medium-sized organizations and agencies. Its subscription plans have way fewer mentions for the same price as Awario or Brand24. But the custom plan lets you adjust everything to your needs. Google Alerts is best for individuals or companies which are okay with real-time data from the web, news, and blog sources.

Pricing options

I don’t think there’s any point in considering Google Alerts in these tables. It’s free and has an unlimited amount of mentions and keywords. Other tools have a flexible pricing model, which is the same for all. They offer a free trial to test the ins-and-outs of the product. After the trial expires, there are three options: starter, pro, and a plan for agencies. Additionally, Mention offers a freemium version of their software (called Basic plan), which is limited to 250 mentions per month with 1 alert and no other features at all.

Starter plan

Awario
Mention
Brand24
Mentions/mo The overall number of posts or web pages mentioning your keywords.
30K
3K
50K
Alerts An alert stores all your keywords and found mentions. Each alert can have different search settings.
3
2
5
Keywords Words or phrases you're monitoring. Each alert can include multiple keywords.
Unlimited
5
5
Boolean search Boolean search is a manual type of search that helps users combine keywords using different operators in order to create specific search queries and get more precise results.
Influencers
Reports
Historical data
Unlimited
1 month
Real-time mention search
Customer support
Data export
White-labelling
Users
1
1
5
Account manager
Price per month
$29/mo Offers a 20% discount for annual plans.
$29/mo Offers a 20% discount for annual plans.
$49/mo
To clear things up a bit, here are the stats on the amount of mentions each company offers for $1:
  • Awario offers 1 034 mentions for $1 in Starter plan;
  • Mention offers 103 mentions;
  • Brand24 offers 1 020 mentions for $1.

Pro plan

Awario
Mention
Brand24
Mentions/mo The overall number of posts or web pages mentioning your keywords.
150K
5K
400K
Alerts An alert stores all your keywords and found mentions. Each alert can have different search settings.
15
5
10
Keywords Words or phrases you're monitoring. Each alert can include multiple keywords.
Unlimited
5
10
Boolean search Boolean search is a manual type of search that helps users combine keywords using different operators in order to create specific search queries and get more precise results.
Influencers
Reports
Historical data
Unlimited
12 month
Real-time mention search
Customer support
Data export
White-labelling
Users
1
3
10
Account manager
Price per month
$89/mo Offers a 20% discount for annual plans.
$99/mo Offers a 20% discount for annual plans.
$99/mo
There are 1 685 mentions for $1 in Awario’s Pro plan, 50 in Mention’s plan, and 4 040 mentions for $1 in Brand24.

Agency plan

Awario
Mention
Brand24
Mentions/mo The overall number of posts or web pages mentioning your keywords.
500K
Custom
1M
Alerts An alert stores all your keywords and found mentions. Each alert can have different search settings.
50
Custom
25
Keywords Words or phrases you're monitoring. Each alert can include multiple keywords.
Unlimited
Unlimited
25
Boolean search Boolean search is a manual type of search that helps users combine keywords using different operators in order to create specific search queries and get more precise results.
Influencers
Reports
Historical data
Unlimited
Unlimited
12 month
Real-time mention search
Customer support
Data export
White-labelling
Users
1
3
99
Account manager
Price per month
$299/mo Offers a 20% discount for annual plans.
Custom
$399/mo
You’ll get 1 672 mentions for $1 in Awario’s Enterprise plan while Brand24 offers 2 506. Mention’s agency plan leaves you the right to decide how many mentions you need.
The fact that 69% of American citizens use at least one social media platform shows that there’s a great chance that people are talking about your business online. Scanning all the social platforms manually is a monkey job, so why not delegate it to the app? The table above shows that Awario is the best value for its money. It offers such perks as Boolean search, unlimited historical data, in-house crawlers that scan 13 billion pages daily, etc. for the same price (or even lower) as competitors. To get a trial, you just need to sign up and enjoy, no credit card required.