Social media listening tools for brand monitoring

• Track the growth in the number of your mentions and their collective reach
• Sort mentions by positive, negative, and neutral with sentiment analysis
• Identify top influencers by social network
• Compare several alerts
• Analyze progress with Awario’s analytics

• Social measurement — measures campaigns, brands, and products for quantitative metrics such as conversation volume, and brand’s share of voice
• Influencer identification — shows who is talking about the brand along with their influence across social communities
• Sentiment analysis — determines whether brand mentions are positive, negative, or neutral.
• Social reporting — provides custom reports and dashboards to measure social activity and engagement

• A Discussion Volume chart, showing the dynamic changes in the number of social media mentions and interactions
• Filter for the actual list of mentions: you can turn on/off any sources or sort the social media posts using multiple in-built filters
• An influencer score for each social media author, but you can also go to Analytics panel to see the posts with the biggest number of interactions, and the ones by the most popular authors
• The Quotes panel displays the most emotionally charged social media comments and conversations (highlighting the common positive and negative words for your convenience)

Whenever someone mentions the subject of the notice you entered, or rather the query, the service sends notifications and alerts to your e-mail address. You receive all the web pages that contain your keyword. This way you can stay up to date on your favorite topics or be notified when your brand is mentioned on the net (brand monitoring).

Meets the needs of solopreneurs, small businesses, and mid-size companies. It has a reasonable price for the number of data it offers. With the Leads module, Awario is gaining popularity among agencies and larger companies.

Is aimed at entrepreneurs, medium-sized organizations and agencies. Its subscription plans have way fewer mentions compared to Awario. However, unlike other tools it offers image monitoring.

Suits those looking for simple free solutions with their complimentary tools or a robust social listening and analytics service for Enterprise-level companies (with paid plans).

Is best for individuals or companies which are okay with real-time data from the web, news, and blog sources.

Brand24 also offers Team plan that stands between Individual and Pro plans. In the Team plan, you won’t be able to find influencers, get reports and white-label them. You can monitor less alerts and get fewer mentions. Though the plan provides far wider analytics and the Boolean search feature.

To clear things up a bit, here are the stats on the number of mentions each company offers for $1:

• Awario offers 769 mentions for $1 in Starter plan
• BrandMentions offers 101 mentions for $1
• Brand24 offers 33 mentions for $1

There are 2 521 mentions for $1 in Awario’s Pro plan, 167 in BrandMentions’s plan, and 139 mentions for $1 in Brand24.

You’ll get 2 506 mentions for $1 in Awario’s Enterprise plan while Brand24 offers 334. BrandMentions’s enterprise/agency plan gives you 300 for $1.

Identify the most important aspects that suit your needs: are you interested in tracking your own social channels or do you want to keep track of what’s being said about you elsewhere?

Is your goal to primarily track your online reputation and handle social customer requests or do you want to conduct comprehensive social listening research on your audience, market, and competitors?

Maybe your aim is measuring the success of a campaign you’ve launched or it could be finding brand influencers. There can be a hundred reasons for investing in social monitoring, you just need to find your own and get started from there.

Anticipate how much resources, including time and money, you are willing to invest in the monitoring process. It is always important to assess whether the sum of money you are willing to pay is directly proportional with your needs and the services you expect from the monitoring tool.

In most cases, the success of your social media monitoring relies on the training and guidance provided by the support team once you’ve purchased the tool.

In order to be able to measure your ROI successfully, it is vital to know how to make the most of the tool and how to take advantage of all its features.

Depending on your objectives, the quality of all sorts of different features can sway your decision entirely.

Things like data coverage (which media platforms does the tool crawl, how many languages, locations, etc.), whether it provides sentiment analysis, its approach to SPAM and duplicates and plenty of other criteria can vary wildly between each solution.

Snoop around for demos and free trials to get a better insight into each tool and explore its ease of use.

Always be open to trying other tools, as even though your current social media monitoring tool might satisfy your needs, it isn’t necessarily the best one on the market.