Social media is a vast pool of information about your audience: their preferences, dreams, and worries. Social listening services are the best way to gather and analyze this information to understand your audience better. Awario's dashboard and Mention Statistics report give you audience insights for your nonprofit campaigns. Turn people into ardent proponents of your cause by addressing their wants and needs.
To make the voices of those in need heard, you need the support of the media. News events and relationships with individual journalists can become great opportunities to promote your agenda. Awario can help you monitor key journalists and media outlets for your nonprofit and stay on top of what's going on in the news.
There might be thousands of people who share your beliefs and want to help solve the same problems you do, but just don't know how. Awario's Leads module can help you find those people online and give them a chance to contribute in a meaningful way.
There is nothing more important for a nonprofit than reputation management — how are people supposed to trust you and your vision if your reputation is bad? That's why it's important to track and respond to negative conversations around your organization on extremely short notice. With the help of Sentiment Analytics, Awario finds all the negative mentions of your nonprofit in real time and lets you join the conversation right from the dashboard.
To ensure that your activism stays relevant in the ever-changing world, you need to know what's going on in your niche. By monitoring relevant keywords on social media and the Internet, you can identify changes in public opinion, notice newsworthy events, and even discover grant announcements. Awario's email and Slack notifications will help you to stay in the know at all times.
Influencer marketing is one of the best ways to attract attention to your campaign. For nonprofit organizations, collaboration with influencers could be extremely fruitful — you just need to find the right influencer for your cause! Awario's Influencers report does exactly that — it finds people who have large online audiences and share your values.