Awario’s social media tracker empowers your business performance and makes your customers happy.
When social media monitoring brings you interesting Instagram posts, you can like or reply to them without leaving the app. The same goes for brand mentions on any social media platform, including YouTube and Vimeo.
The most important social engagement metrics on social media posts are also visible right from the app. You can see how many likes a Facebook post has or the number of retweets without having to open another window.
You can also organize the mentions you track by sorting them in a certain order, filtering out those, that you don’t need to see at the moment, and easily searching for specific mentions inside the gathered data.
Awario’s Leads free module facilitates client discovery on social media. It finds people complaining about your customers or asking for recommendations related to your industry and allows you to chip in.
For example, if a customer on Twitter asks their followers to recommend a social media tracker, we would be right on it!
You can reply immediately from your brand’s profile in the tool and offer your services. Essentially, Awario Leads finds you piping hot leads and allows you to convert them right away. It’s a unique module that combines social media monitoring with predictive AI for your benefit.
Awario’s reporting breaks down the profiles that you track and all the mentions you gather for a plethora of insights. With demographic data such as gender, age, location, and languages spoken you’ll be able to easily create an audience portrait for your brand or competitors.
As a result of brand monitoring, you can compare your brand’s volume of mentions and reach to calculate your Share of Voice.
Sentiment analytics indicate a brand’s reputation and allow you to predict PR crises. The topic cloud shows you the most discussed topics related to the subject of your tracking and shows you the opinion leaders engaging in these discussions. See what subject matter generates the most engagement.
Understand who are the most active people in your field on each of the social platforms: Instagram, Facebook, Twitter, and more.
With Awario, you get all the social media analytics you need to quickly understand the position and perception of your brand online, pinpoint the best channels for your social media strategy, and understand who your audience is.
All this data and marketing insights can be presented in the form of white-label social media reports.
Understand what’s the main topic of interest in two seconds with Awario’s free insight feature. You can quickly spot which social media posts or subjects generated spikes in the number of mentions and reach of your monitoring alert, and incorporate it into your social media strategy. If there’s a trend blowing up, you’ll know it!
Awario offers a separate dashboard dedicated to influencer research, all for free. You can rank influencers by the number of followers or the number of times they mentioned your keywords. Moreover, you can instantly see how they talk about your keywords, whether it’s positive or negative.
A social media tracker can come in handy in many marketing activities, from preceding market research to analyzing the impact of your product.
The advantages of brand monitoring or competitor analysis on Facebook, Instagram or Twitter go far beyond gathering feedback online. Here’s what the Awario social media tracker can accomplish with social media analytics.
"The Social media monitoring tool!"The problem we're trying to solve using Awario is understanding our customers from a top-down perspective. We want to monitor the positive and negative mentions that we would get across all social media platforms.
One of the best things about Awario is its 360 social media monitoring. Their technology keeps track of every mentions from multiple social media platforms like Twitter, Reddit, Meta, Etc.
"Great product"Awario helped to determine consumer perspectives of a CPG product. This information was then used to create strategic marketing suggestions and solve consumer problems and address negative perceptions.
The filtering options were very helpful to keep mentions organized and easy to reference. Additionally, the option to download mention data into an Excel file supported the analysis of the data captured by Awario. After the initial learning curve, the software was also fairly easy to use. The educational materials on Awario's website, especially related to using the Boolean searches, were very beneficial when first learning to use this software.
Social media tracker is a kind of tracking tool that can measure the performance of brands on social media. This can be done through various means: by tracking specific social media profiles or by tracking specific words and phrases, for example, brand mentions.
The latter type of social tracking is more similar to social media monitoring tools or a social media mentions tracking tool.
A social media tracker can focus on a few social media channels, for example, Facebook and Instagram, or try to cover as many social platforms as possible. Awario aims to enable tracking everywhere online and in addition to social listening provides brand monitoring on websites and blogs.
Basically, the way Awario does it, you get access to social listening features including brand monitoring and social media analytics.
You’ll be able to evaluate your social media strategy performance and give a basis for your growth.
A tracking or monitoring tool doesn’t just track one social media profile, its followers, and its engagement rate. Instead, it allows you to track specific keywords or phrases across many profiles on many different social media channels.
These keywords may refer to your brand which effectively will make it a brand monitoring tool. But you can also use it as a hashtag tracker, competitor analysis software, or a tool for brand reputation analysis.
The good news is, you don’t have to choose. Awario allows you to create several monitoring alerts and track multiple sets of keywords at the same time. So you can engage in social tracking of multiple brands and subjects simultaneously.
At the moment, we are able to track mentions on Instagram, Twitter, YouTube, Facebook, Vimeo, Reddit, and websites that are not social media channels. We are constantly working on adding new sources and providing new social platforms for tracking, so keep an eye out!