6 digital marketing tools to get your work done in 2022 (+extra options)

Elena Sinekovich
by Elena Sinekovich on January 18, 2022

Article summary

It is hard to run and track digital marketing activities manually. Luckily, you get this roundup of top-rated tools that make your job easier and help you improve campaign performance.

Contents
  1. Tools to listen to your customers and get audience insights
  2. Tools to check spelling and grammar mistakes in your texts and master your writing skills
  3. Tools to rank your content higher on Google
  4. Tools to create attractive headlines for your blog posts and landing pages
  5. Tools to find backlink opportunities
  6. Tools to open up and improve your email marketing channel

Digital marketing includes so many different channels, approaches, and campaigns that running, tracking, and measuring all your online activities turns into a nightmare. Big marketing teams assign these tasks to individual specialists. Small ones try to distribute this workload among all team members evenly.  

However, both of them need to automate the marketing routine. Otherwise, there is no room for learning, brainstorming, and creativity in our work!  

Fortunately, we have tools that speed up and facilitate almost any marketing task — from audience analysis to email campaign launching.   

Let’s have a look at some good options. 

Tools to listen to your customers and get audience insights  

Let's start with a tool that helps you better understand your customers and meet the needs of your target audience. Besides, tracking popular topics and discussions on the web, you will draw up an effective content marketing plan for 2022.    

Awario  

How does it work 

Awario peers into different corners of the Internet, including blogs, news sites, and social networks, to reveal your brand mentions and industry-related keywords you set up as an alert. You can track your CEO’s name, competitive brands, marketing campaigns, events, breaking news, or commonly used hashtags on Twitter and YouTube.    

Creating an alert, you can choose your language, location (up to a particular city and state), sources to monitor, set up the date range, and exclude keywords, social and web pages to narrow down the search. Additionally, use Boolean operators such as AND, NOT, AND NOT for the most relevant results.    

The tool will notify you about all new mentions via email and Slack daily or weekly, so leveraging Awario in the background for regular monitoring of your company’s mentions on the web is a good idea. Use it individually or create a project with your team members. 

For what marketing purposes:  

  • Analyze your customers (the tool reveals demographics, language, age, and location of people who mention your brand or keywords) and create buyer personas

  • Monitor what your competitors are doing on the web,

  • Measure your social media campaigns performance (identify sentiment, reach, the volume of mentions, etc.), 

  • Find influential accounts on social media and reach out to famous journalists in your industry,

  • Detect popular topics and come up with content ideas for socials and blog posts, 

  • Generate white-label reports dedicated to your brand’s online activities. 

Pricing

The Starter plan is $39/mo, Pro is $119/mo, and Enterprise is $399/mo. By buying a yearly plan, you save up to 40% of the price. Also, you can book a demo to pick up the best option for your purposes. 

Free trial

Sign up for a 7-day free trial.

Other media monitoring and social listening tools to consider: 

Tools to check spelling and grammar mistakes in your texts and master your writing skills  

AI-based software is one of the trends for 2022. Data analysis, email marketing, and conversation marketing specialists employ the technology actively. AI-powered writing assistants are another realm where machine learning serves us. These tools work so well that some pessimists cannot wait to see The Decline of Copywriting (they will have to wait a long time, though).   

Grammarly

Grammarly for checking mistakes in texts
Screenshot from Grammarly

How does it work 

If your English grade at school is B or lower, Grammarly will keep your emails, tweets, and articles concise and mistake-free. This grammar checker is the best mate for non-native English copywriters as well.    

The tool scans your piece of content and detects writing issues such as incorrect spelling, text inconsistencies, faulty tense sequence, Passive Voice misusing, and the like. It works with four varieties of English language: American, British, Canadian, and Australian.   

You can paste your text fragment into the checker by copying it from Google Docs or MS Word or upload a document (.odt, .docx, .rtf, .txt) to check.  

Additionally, you can set up goals to get recommendations on how to keep your readers engaged with your text. For example, choose the audience characteristics (General, Knowledgeable, Expert), the formality level (informal, neutral, formal), your domain (Business, Academic, Email, Creative, etc.), the tone of voice (Joyful, Optimistic, Analytical, etc.), and your intention in copywriting (Inform, Describe, Convince, Tell a story). Grammarly will detect the part of a text for improvement. For example, it can suggest you change a buzzword with a formal one.      

You can use the tool online or download a Chrome extension to use it wherever you type, including email services and social networks.

For what marketing purposes: 

  • Check your marketing texts before publication,

  • Improve your writing skills, 

  • Localize your copies for customers from different English-speaking regions. 

Pricing

The paid plans start at $12/mo. Also, a free plan with limited functionality is available.    

Free trial

No. 

Other writing assistants to consider:

Tools to rank your content higher on Google 

You have a better chance to attract the target audience with the blog posts and landing pages when people can find them fast and easily. Add a pinch of SEO magic to your pieces of content to improve your search rank. 

WebSite Auditor 

WebSite Auditor for content optimization
Screenshot from WebSite Auditor

How does it work 

This software comes in handy not only for SEO pros but also for content managers and copywriters. WebSite Auditor provides a collection of site audit features that help you keep your web pages optimized for consumers.  

On the one hand, with the tool, you can analyze the pages of your website, including a blog, for tech SEO errors and page speed issues. On the other hand, it is easy-to-use for optimizing content.   

Using Content editor enables you to measure and improve a page optimization rate. Add relevant keywords (or delete unnecessary ones) and detect images with empty Alt text. Track competitive pages to keep yours in line with their content and reveal customer questions from the People Also Ask section in Google SERP to update your blog posts.  

The best thing about WebSite Auditor is its affordability for SEO novices. You don’t need to be a guru to write a good title and description for your web page and pepper it with a couple of topic-related keywords.         

For what marketing purposes: 

  • Optimize content on your web pages,

  • Track popular industry-related keywords,

  • Monitor competitive websites.

Pricing

You can use a free plan with limited functionality or upgrade the tool to the Professional plan for €125/year or the Enterprise plan for €299/year. Additionally, you can get the full SEO PowerSuite toolkit to save 40%.    

Free trial

No. 

Other SEO tools for content marketing to consider: 

Tools to create attractive headlines for your blog posts and landing pages 

As the first thing that can grab the attention of your customers or website visitors, a headline is a crucial part of your text. A great headline consists of active verbs, relevant keywords, and intrigued phrases. It also is clear, concise, cliché-free, and as simple and ‘to the point’ as possible.  

It seems headline writing is extremely challenging! Luckily, there are special tools that make the task easier. 

Headline Analyzer by CoSchedule 

Headline Analyzer by CoSchedule to create attractive headings
Screenshot from Headline Analyzer by CoSchedule

How does it work 

Headline Analyzer does the trick. The tool calculates a headline score and provides you with suggestions for improvement. Having Word Balance, Word Count, Reading Grade Level, and other indicators, you can identify the optimal length for your headline and choose the better words to describe the idea of your text.   

Additionally, the analyzer measures the sentiment of a headline that indicates whether your message sounds positive, negative, or neutral for readers. The clarity and skimmability indicators help keep your headlines clear and concise for users who find this page in Google SERP.   

Besides, the tool offers paid SEO features to compare your headlines to similar ones in search results and find the best keywords for them.   

You can download a free Chrome extension to use the tool whenever you need it. 

For what marketing purposes: 

  • Create headlines that convert Google users to your readers,

  • Optimize your headlines with relevant keywords. 

Pricing

The tool is free, but you can upgrade it to get more headline score-boosting suggestions. The paid plans starts at $19/mo. Purchasing annual ones saves you 50% of the price.  

Free trial

No. 

Other headline analyzers to consider: 

Tools to find backlink opportunities 

Back to SEO again, how many backlinks does your web page earn? What is your domain rating for now? Do your website have enough ‘votes of confidence’ from other web sources? The more authoritative web pages link to yours, the higher your rank positions in Google are. Additionally, the backlinks exchange is one of the goals of guest posting. Here is a powerful tool to try out!    

SEO SpyGlass 

SEO SpyGlass for backlink research
Screenshot from SEO SpyGlass

How does it work  

SEO SpyGlass is your personal backlink research assistant. The tool scans thousands of web pages to detect ones that link to your landing pages and blog posts. Check how many backlinks your website has and compare this number to your competitors.   

Since the tool unearths backlinks from external sources (Google, Yahoo, Bing, etc.) and a huge in-house backlink database, you will get more results and more opportunities.  

Also, SEO SpyGlass spots pages that drive lots of referral traffic to your website. Think of a long-term partnership with these blogs or authors to have more visitors in the future.   

The tool gives you a hint on keywords and key phrases you can use as the anchors for your links to enhance their effectiveness.  

Finally, uncovering your competitors’ major traffic sources is available. Decide on tapping into them yourself and switch your link-building tactic.    

For what marketing purposes: 

  • Reveal backlinks pointing to your website on the Internet,

  • Find reliable blogs and media outlets for guest posting partnerships,

  • Spy out what link-building strategies your competitors are following, 

  • Find the right keywords for the link texts that will help increase your traffic. 

Pricing

The tool with limited functionality is available for free. The Professional plan costs €99/year. Enterprise is €199/year. Besides, you can get the full SEO PowerSuite toolkit to save 40%.     

Free trial

No. 

Other backlink analysis tools to consider:

Tools to open up and improve your email marketing channel 

Wrapping the list up, have a look at email marketing that is still a valid and effective communication channel in 2022. Emails are the most personal method of brand communication by 74% of Baby Boomers, 72% of Gen X, 64% of Millennials, and 60% of Gen Z users, the Bluecore research said. Sending newsletters, updates, and offers by email is also one of the best ways to nurture leads. Here is a tool that enables you to get the most out of email marketing. 

MailChimp

MailChimp for email marketing management
Screenshot from MailChimp

How does it work 

MailChimp is one of the most popular email marketing platforms that helps you create engaging campaigns for your customers and sell more stuff via emails. However, the tool is not limited to building and sending newsletters.   

In MailChimp, you can create a landing page, website, or even an e-commerce store connected to the platform. As a result, the tool turns into a multitask assistant for getting and marketing your business online. For example, you can run targeted ads on Twitter, Facebook, and Instagram to build your customer base or design a customer journey map to launch automated email campaigns and nudge your prospects to purchase.  

The platform also provides you with analytics and easy-to-digest reports around your subscribers: their demographics, location, and engagements. Having this data, you can manage your audience by dividing people by segments based on their interests, countries, activities, and purchase behavior.   

Since MailChimp developers constantly add new features to the platform taking it beyond email marketing tasks, the tool can become another HubSpot or Zoho soon. 

For what marketing purposes: 

  • Manage email marketing campaigns and measure their results, 

  • Analyze target audience and customers’ behavior, 

  • Launch and develop e-commerce businesses. 

Pricing

There is a free plan limited by 2 000 email contacts. Also, you can choose between Essentials for $9.99/mo, Standard for $14.99/mo, and Premium for $299/mo. 

Free trial

No. 

Other email marketing platforms to consider:

Before you go 

Of course, this list is not complete. For instance, there are no task managers and social media marketing platforms there. However, the main idea behind this text is to inspire you to automate your routine operations when the time comes. In the end, all these tools enable you to spend more time growing the brand and less on doing the daily nitty-gritty. 

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